The biggest money-making video strategy for realtors is called the Personal Video.
Here are the 3 types of Personal Videos:
- Personal Introduction Video- a video that you would text message to somebody that you've just met or that you've just talked to on the phone (i.e. a new prospect, lead, or someone you just set an appointment with). The exact script is at the 3:02 mark in the audio.
- Personal Appreciation Video- a video that you text someone you already know, after having a conversation with them. (Exact script at the 6:03 audio timestamp)
- Personal Collaboration Video- a video you send to somebody that you are in a transaction with (i.e. If you’re the buyer’s agent, you send this to the listing agent on the other side of the transaction). (Exact script at the 7:35 audio timestamp)
The key with these videos is… they make the recipient feel important, appreciated, and these videos help you stay top-of-mind with them.