Kevin Ward's YES Talk | Real Estate Coaching and Success Training for Agents

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What do you do when a buyer asks you to give them a part of your commission?

Here are 3 stupid answers you DON’T want to say…

1. “No.” This ends the conversation but it also ends the relationship because it puts them on the defensive. Watch this video on Why “No” is the Dumbest Objection Handler Ever, and what to say instead:
2. “I can’t.” It doesn’t make them want to work with you more...and tells them that you’re not an agent who has power and authority.
3. Sarcasm. (e.g. “Which room in your house do I get?”) It’s cheesy and doesn’t get to the point.

Here’s an excerpt of the BEST answer (because it respects them and their question, focuses on their benefit, and increases your value as the agent that can get them the best result)

“That’s a great question. My commission isn’t part of the negotiation. Can I explain why?
Because...unlike many unskilled agents, my value is in getting you a better deal on the home you choose…” (for the complete script to use, watch the full video)

Get more in-depth training on how to handle objections in a way that makes people want to work with you at Agent Mastery Live Virtual 2021. Learn more here

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Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance

Kevin Ward is a real estate coach, speaker, and trainer at and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

Direct download: YesTalk-231_-_Buyer_Wants_Your_Commission.mp3
Category:general -- posted at: 12:37pm PDT