Which is the better investment, real estate or cryptocurrency? 

Here are some reasons why real estate reigns over crypto:

Stability. Real estate has a history that cryptocurrency does not have. In terms of investment, cryptocurrency is still brand new and very volatile.

Leverage. You’re able to leverage other people’s money through bank financing on an investment property.

Tax Advantages. Most of the income you create off of cash flow from real estate can be tax-free because the IRS tax code was written to benefit businesses and owners of real estate.

Control Over Your Investment. When you invest in a piece of property, you choose what to do with it and how you can earn income from it. Although the market can impact the value of your investment, you’re not completely at its mercy.

Results are Duplicatable. With proven strategies and systems, you can duplicate your success from one market to another.

Ability to Create Income. You can start from scratch. Unlike with crypto, you don’t have to go in with money in order to make money

The one advantage that crypto has over real estate is liquidity. You can sell whenever you want.

But the great deception about crypto is that it is the new way to get rich. Sure, you can explode your income fast but you’ll have to spend the rest of your life figuring out how to get the same results again.

Truth is…your ability to create wealth is not dependent on the latest technology or the hottest asset. It’s all you.

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance 👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

Is real estate right for you? How do you know if you’re going to succeed in real estate? 

If you want to win in real estate, there are 3 characteristics that you must have:

RISK. Are you willing to embrace risk & the reality of failure? Be willing to put yourself out there, take risks, and make mistakes. Failure is the path to winning in any field where performance determines whether you win or lose.

RESPONSIBILITY. Take responsibility for your own results. Your coach won’t save you. You create your own journey towards success.

READY TO RISE. Be committed to rise above all the mediocrity that’s keeping you stuck. Dream bigger and grab the enormous opportunities in real estate to make lots of money.

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance 👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

A real estate agent’s communication skills are the most important key in lead generation and lead conversion. But what do you do when a prospect won’t even talk to you on the phone?

One powerful NLP (Neuro-Linguistic Programming) communication technique you must master is called a downswing. It simply means using a downward tonality at the end of a question. This is powerful because it communicates confidence & certainty in your voice.

Here are 3 ways to use a downswing in your conversations with prospects:

1. Asking their name.
2. Giving your name.  
3. Asking questions.

Your ability to communicate to your prospects with confidence makes them feel confident about hiring you because they know that you can help get them the BEST result.

If you want to dive deeper into NLP and communication techniques that will help you get more YES without the B.S., click here to get your free copy of The Book of YES. It’s loaded with the BEST scripts that will get you more leads, listings, and sales.

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance 👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

How do you get better with Scripts?

1. Get Practice
2. Get going
3. Get feedback. (From prospects, role play partners, and your coach).

BUT…the most important and powerful script that you will ever master is the one inside your head.

This is the story of what you say to yourself (e.g. “I hate scripts. Scripts don’t work for me. Or, it’s useless calling FSBOs.”)

No matter how great the script you’re using is, it won’t help you if you hold a negative script in your head. Your internal script or story is what determines your presence & your confidence (or your lack of confidence…and it shows up in those non-verbal cues whenever you’re prospecting.

The key is to change your internal script so you then change your results. Shift your script to, “This person is my next appointment. They’re my next listing. I am the best. I am the best decision they could ever make. They need me.”

What is your internal script? How are you going to change it, so you get better results in your business and in your life?

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance 👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

Go to https://www.agentmasterylive.com/ to get more information about Kevin Ward's upcoming 3-Day Agent Mastery Live.

Here are the top 3 mistakes that most real estate agents make with FSBOs.

You think that …

FSBOs don’t need you to sell their house bec you think they can sell it themselves.
FSBOs can do as good a job as you.

The only way for you to win is for the FSBO to lose. You can get the listing only after they try it themselves and fail

4 Steps To Get FSBOs To List With You

A- Approach. Consistently put yourself out there, connect with them, and get them into a conversation with you.
B- Believe. Believe that they need you to get them a better result. If you know exactly what to do, you can sell their home for the most money and faster, with no hassle.
C- Convince. Convince them that you can get them the most money in their pockets, even after commissions (which is what 95% of FSBOs want).
D- Deliver. You have to be able to actually deliver on your promise and get them a better result.

If you want to get more deep-dive training on how you make all this happen, then join us for our live event that’s coming up here in the next few weeks called Agent Mastery Live. Go to agentmasterylive.com to get your ticket before we sell out.

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance 👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

FREE DOWNLOAD: Go to https://www.4transformers.com/ to download the detailed framework of how to transform your life

TRUTH: 80% of new agents are going to be out of the business within 24 months. How do you become the agent who succeeds rather than the agent who struggles to survive?

Change the story that you hold in your mind about success, your self-worth, and your ability to achieve. There are Four Transformers in Life that can help you transform the way you think so that you can transform the way you behave and the results that you get.

The 4 Transformers:

Declarations. Declare your goal with intention, intensity, and enthusiasm (use the first person, present tense, and modifiers). “I easily and abundantly close 5 or more deals a month.”

Visualization. Imagine yourself having already achieved what you want.

Association. Be around people who already have the kind of success & lifestyle that you want.

Action. The moment you take action, everything starts to change.

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance 👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

Go to https://mastery.yesmasters.com/powerpack to get the best core scripts that will give you more leads, listing, and sales.

Here are 3 keys to never having to cut your commission…again:

1. Greater Expertise. Commit to having a level of expertise greater than other real estate agents. People don’t need any more information than what’s already out there. They need an agent that’s going to get them the BEST result.

2. A Better Experience. Give your clients a higher level of service. Treat them like a VIP (e.g., Go beyond just a custom closing gift and give them a pre-listing gift too). You become more valuable to them when you treat them special.

3. Having an “Opportunity Excess“. Generate enough business, so you don’t have to give in to cutting your commission out of fear of losing a listing.

If you want to never cut your commission, it starts with your mindset. Believe in your own value and in the quality of the service that you provide.

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

Go to https://mastery.yesmasters.com/powerpack to get the best core scripts that will give you more leads, listing, and sales.

What do you do when the listing agent wants to cut your buyer side commission?

1. Get more listings. When you focus on working with sellers, you prevent being in this dilemma because you control the market, the inventory, and your commission.

2. Get into a Buyer Representation Agreement. During the Buyer Consultation, address the issue on commission upfront and then get a Buyer-Broker Agreement signed.

3. Check the MLS for the selling agent commission. Do your research on the published commission rates even before you show the property.

4. Address it with the listing agent before showing. Talk to the listing agent about any issues on commission before showing the property.

5. Add the commission to the offer. If necessary, increase the offer price to cover the commission gap between your standard commission as a buyer’s agent and what the seller is offering.

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 https://yesmasters.com/freebook

Go to https://mastery.yesmasters.com/powerpack to get the best core scripts that will give you more leads, listing, and sales.

How far are you willing to go to get a 15k or 50k commission check from an Expired?

First, you want to get them interested in having a conversation with you and then get them to take action.*Click here to download your FREE copy of the BEST Expired script (plus other core real estate scripts).

How?

Send them a $400 iPad. Set it in a mode where it automatically plays a video message from you when they turn it on.

For a potential 50k commission check with a million-dollar Expired, you could invest 8k in 20 iPads at $400 each. If you get even just 1 Expired to list with you, you’ll have already made a profit.

Or, you can send them a bottle of wine with an attached personal message.

Doing something special for them gains you credibility & gets you noticed because it’s not what agents typically do.

It also triggers the Law of Reciprocity and makes them feel that they (at the very least) owe you their attention.

More than anything, this tells them that if you’re willing to go to that extent to get their attention, then you’re going to do whatever it takes to get their house sold for top dollar.

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 https://yesmasters.com/freebook

Go to https://mastery.yesmasters.com/powerpack to get the best core scripts that will give you more leads, listing, and sales.

How do you show up in the world?

Whether you realize it or not, you could be wearing a mask. It’s the facade that we want the public to see.

For real estate agents, this could mean using lies and B.S. tactics to get business.

But this eventually works against you because prospects and leads are looking for someone they can trust.

The truth is…our lies leak. They show up in our behavior, choices, and results.

So, if you want great power, simply have the courage to take off the mask and come clean with who you are. Because when you’re honest with yourself, you can be honest with others. And with that authenticity comes immense power.

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 https://yesmasters.com/freebook

Cold calling works, but it’s not the best way to do lead generation. Here are 3 reasons why I don’t recommend cold calling.

1. You’re talking to the WRONG AUDIENCE. 95% of the time, you’re talking to people who are not actively interested in buying or selling a house. They’re an audience that doesn’t trust you, nor want to talk to you. You may be offering the right service…but at the wrong time.

2. It’s the WRONG APPROACH for 2021. Trying to convince somebody before you’ve connected with them is very difficult today, when people are more distrustful and skeptical. Offering a service with no established credibility or trust is hard.

3. It creates the WRONG OUTCOME. The negative experience of constant rejection from cold calling leaves you jaded and not wanting to talk to anyone at all.

Here’s the BEST approach instead. Focus on…

1. TURBO LEADS (FSBOs/Expireds/Probates/Distressed Sellers/NODs) because they’ve already made known that they need or want to sell their home. Take note: Calling Expireds and FSBOs is NOT cold-calling

2. MMA (Mixed Method Approach). This is a combination of marketing & prospecting…using calls, door-knocking, video, text, direct mail, email, online platforms, and social media.

3. Building relationships (existing and new). Connect before trying to convince. Focus on building the relationship and not going after the deal. This breeds trust which is the #1 determiner of someone hiring you.

Get more deep-dive training on these strategies & systems at our live, virtual 3-day event…Agent Mastery Live Presents ‘Double Your Listing Power’. (stay tuned for ticket sale announcements)

And…get your FREE download of the Listing Power Pack here. It’s my BEST core lead generation scripts + bonus training content that will help you master lead generation and lead conversion in today’s markets.

Get more deep-dive training on these strategies & systems at our live, virtual 3-day event…Agent Mastery Live Presents ‘Double Your Listing Power’. (stay tuned for ticket sale announcements)

And…get your FREE download of the Listing Power Pack here. It’s my BEST core lead generation scripts + bonus training content that will help you master lead generation and lead conversion in today’s markets. 

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

Go to https://mastery.yesmasters.com/powerpack to get the best core scripts that will give you more leads, listing, and sales.
_____

With the threat of Zillow dominating real estate... how do you beat Zillow?

Here are 3 key strategies to winning vs. Zillow:

1. Relationships. Give your clients the kind of Personalized Service that they will never get from a big corporation like Zillow. If you keep building Top-Of-Mind Awareness (TOMA), trust, and loyalty with your Personal Circle, they will choose you over Zillow.

2. Fiduciary: You represent the seller’s best interest, while Zillow represents Zillow and will use Bait & Switch tactics to get the seller.

3. Guarantee of Expertise: With your 10-day selling system, you can sell their house for above market value vs. Zillow’s fair-market offer. At the same time that you launch your 10-day selling system, have the seller get Zillow’s best offer. If Zillow can beat your best offer, the seller can accept it and they owe you nothing.

Four out of 5 times, you win and the client wins every time. And every time you beat Zillow, you can leverage that in your marketing to get future clients.

If you want to master the full system for mastering listings & beating Zillow, come join me for 3 days of live intensive virtual training at Agent Mastery Live 2021: Double Your Listing Power. Go to https://www.agentmasterylive.com/ to learn more.

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

How do you handle the “I’ll sell my home when the values go up!” Objection?
As with any objection, the first step is to REPEAT & AFFIRM their objection. “That would be smart!  Tell me more about what you’re thinking… Good for you…” 

Here are 3 steps to dealing with this objection:

1. IDENTIFY THE MOTIVATION:  

Ask questions to understand their motivation and identify what would make them want to sell.
“What value are you looking for?  Is there a value…and how will you know when it’s time to sell?
“When you do sell…where are you going? Why do you want to sell?  And why do you want to wait? 

2. ADDRESS THE CONDITIONS: 

Get the truth on why they may or may not want to move right now.
“If you felt NOW was the best time to get the most money, would you move now…or still wait?”  

3. INFORM THEM ON THE PROS & CONS OF WAITING:

Help them understand the current and forthcoming market conditions, so they can make a more informed decision that’s in their best interest.
Your job is to connect with them, not to convince them to do something against their will. Look to build this relationship and become their go-to agent. Because that is key..so when they are ready to sell, you get the call. 

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

How do you guarantee that 2021 is going to be better than last year?

1. Stop blaming 2020. Stop blaming negative circumstances on something outside of your control (whether it’s a year, time, place, or person). The moment you blame, you just gave away all your power. 

2. Take responsibility for your own results. If you can’t find the circumstances you want, create them.

Always think about what you CAN do, not what you can’t do. Whatever needs to happen in your life…YOU can make it happen!

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

Just as an alchemist has the legendary ability to turn one metal into another, so can you transform your own life. You have the ability to change yourself and your fortune.

Here are some lessons on the Alchemy of Greatness:

• Training is how you transform your body and your life. You push yourself and do the work that most people are not willing to do. There is no easy way, but YOU have the ability to do it…because YOU are the Alchemist!
• The goal is not to get rid of the negative things in your life, but to TRANSFORM them into a positive. Take the negative circumstances and you plug it into positive action, to positive belief, to positive training. 
• You transform your life by taking charge of it. Take advantage of the tons of training and opportunities that are out there to help you change your income, health, relationships, your thinking, and all other aspects of your life. 
• Transformation comes with death. Your old self, limiting beliefs, and your small thinking must die. They have to be replaced by someone who dreams bigger & knows what is possible.

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

What’s going to happen in the 2021 housing market? Direct and indirect factors will come into play…

DIRECT FACTORS: 

1. Home prices. Prices are high. We’re in a housing bubble, but we don’t know when it will burst.

2. Interest Rates. Buying power has gone up with low interest rates.

3. Income

4. Inventory. Prices continue to rise because demand is higher than supply. 

INDIRECT FACTORS:

1. Employment. The real economy is based on people’s actual wages.
2. Emotions. Buyers want to buy, while sellers are more cautious  
3. Inflation/Deflation/Stagflation. The dollar is worth less as the Feds continue to print Fiat money. 
4. Intervention from the Feds and the government through the following:
   1. 1. Lockdowns. This slows down the economy.
      2. Keeping interest rates low.
      3. Pumping money into the markets & economy.
      4. Forbearance and eviction moratoriums. This suppresses the inventory.
5. Migration. More people are moving to the suburbs.

My short-term prediction for real estate in 2021 is people are going to keep moving at a limited number. There’s still going to be very low supply.

In the long-term…emotions will run high when forbearance ends & unemployment continues, supply will go up as people decide to sell, and government stimulus will have less impact.

The future of real estate is not what matters.  What matters is YOU. Be prepared & productive, equipped & effective. Because THE BEST don’t wait to see what’s going to happen.  They find the opportunity and win in any market.

Go to YesMasters.com/Object to get a FREE copy of the complete Objection Handler for the “Will You Cut Your Commission?” Objection

Go to https://www.agentmasterylive.com/ to register for Kevin's upcoming 3-Day Agent Mastery Live 2021.

When sellers ask, “Will you cut your commission?”… most agents are taught to say, “No!”

But “No” is the dumbest objection handler ever…because..

It creates Opposition rather than Collaboration with the seller.
It puts your interest in protecting your commission over their interest which is getting the best deal for their house.
It communicates rejection, not value.
The better way is to redirect their focus from your commission to what they want (getting the best deal for their house).

Here’s how:

1. Acknowledge their desire. “Hey, that’s a great question and I appreciate you asking.”

2. Answer their question or concern. “I really appreciate you asking…I don’t do that, can I explain why?”

If you want a FREE copy of the complete Objection Handler for the “Will You Cut Your Commission?” Objection, click here to download it for free: YesMasters.com/Object

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

Go to https://www.agentmasterylive.com/ to register for Kevin's upcoming 3-Day Agent Mastery Live 2021.

What do you do when a buyer asks you to give them a part of your commission?

Here are 3 stupid answers you DON’T want to say…

1. “No.” This ends the conversation but it also ends the relationship because it puts them on the defensive. Watch this video on Why “No” is the Dumbest Objection Handler Ever, and what to say instead:
2. “I can’t.” It doesn’t make them want to work with you more...and tells them that you’re not an agent who has power and authority.
3. Sarcasm. (e.g. “Which room in your house do I get?”) It’s cheesy and doesn’t get to the point.

Here’s an excerpt of the BEST answer (because it respects them and their question, focuses on their benefit, and increases your value as the agent that can get them the best result)

“That’s a great question. My commission isn’t part of the negotiation. Can I explain why?
Because...unlike many unskilled agents, my value is in getting you a better deal on the home you choose…” (for the complete script to use, watch the full video)

Get more in-depth training on how to handle objections in a way that makes people want to work with you at Agent Mastery Live Virtual 2021. Learn more here https://www.agentmasterylive.com/aml2021

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."