Kevin Ward's YES Talk | Real Estate Coaching and Success Training for Agents

The first and most important question is always the seller’s motivation. If they are definitely selling, then you can list it and sell it.

The challenge is that it is occupied by a tenant, so now the tenant’s motivation becomes the next issue. Often a tenant does not want to move, and since they don’t benefit from the house showing or selling, it can be difficult to get their cooperation.

The solution is #1) to treat the tenant with respect and let them know that you will be cooperative with them in showing the house, so they will be cooperative with you in showing it. #2) Encourage the seller to give the tenant a financial incentive to keep the property clean and to cooperate with showings. This incentive should be paid when the tenant moves out (after they have cooperated, rather than before).

And don’t forget to find out if the tenant is interested in buying the property, which makes everyone happy!

If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.

Direct download: YESTalk-_59-_How_to_Sell_a_Tenant-Occupied_Listing_-_6_28_17_11.01_AM.mp3
Category:general -- posted at: 10:56am PDT

What is the best way to market myself as a Real Estate Agent? 

Great question.  Most agents try to figure out their personal “marketing strategy,” before they figure out exactly what it is that they are marketing.  Obviously, you are marketing yourself and your services, right?

The problem is that many agents try to figure out how to market themselves BEFORE they have figured out how to deliver great results for sellers and buyers once they hire you.  To use an analogy, it would make no sense to market a car, before you even have created a quality car to sell them once your marketing attracts a car buyer.  That is a huge mistake (and probably false advertising!).

Creating great marketing for yourself on the front end before you are great at delivering great results on the back end is getting the cart before the horse.  First, learn how to deliver great results as an agent for your clients.  Learn how to list and sell a house for top dollar and get your clients the best terms and price, and THEN you have something awesome to market.

Agents often want better marketing, when what they really need is better skills and strategies for converting clients and getting great results once the marketing works.  I know, this is not something many agent will want to hear…but this is the truth and what will make your marketing infinitely more effective.  Work on making YOU great BEFORE you worry about making your marketing great.

If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.


The reason most people don't have or want a coach is because they've seen bad coaches.  The wrong coach will actually hurt you in the long run.  The right coach will help you transform your business and achieve massive success.

How to find the right coach or mentor:

  1. Passion. Find a coach that is passionate about coaching you and who wants to help you be the BEST.
  2. Pro vs Amateur. Make sure they are committed to teaching MASTERY, not short cuts and gimmicks.
  3. Track record. Their personal experience & mastery matters. Have they had success doing what they are teaching you to do and have they shown that as a coach they know how to help others succeed.  Great practitioners often make lousy coaches because they are not the same. 
  4. Generosity. Poor mentors act like everything is a secret...and they hold back. They are stingy with their knowledge and with their time. You want someone you feel like really wants to help you succeed and they are willing to give you their best.

FINALLY, and most important, BE COACHABLE.  Don't try to impress them.  That only tells them you're not coachable, because you're always trying to look good, not get better.  Be straightforward and ask for what you want.  Then, be willing to take the coaching and do the work.  Great coaches love sharing their expertise with doers...not talkers.  Be a doer, so you can become a master.

Direct download: YESTalk-_57-_How_to_find_the_right_coach_-_6_1_17_10.06_AM.mp3
Category:general -- posted at: 10:17am PDT

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