Kevin Ward's YES Talk | Real Estate Coaching and Success Training for Agents
YESTalk-33 - How to Win with Zillow's "Make Me Move" Owners

Zillow’s “Make Me Move” owners are a great source for future business to get more listings.  They are most likely not going to be immediate business for you (although they can be occasionally).  How do you convert them into salable listings either immediate or in the future?

Here are the three keys steps:

  1. Talk to them. Start the conversation so you can know how motivated they are.  If they are really ready to sell now, set an appointment and go take the listing and sell it.  If not…
  2. Connect with them by exchanging information. Don’t try to convince unmotivated people to meet for a listing presentation.  That will only create  resistance and keep them from meeting with you when they are motivated.  Think about what they want, not what you want.
  3. Stay in touch with them. This allows you to build a relationship and become their go-to agent without an competition from other agents.

Watch the video for exactly what to say to do this.

If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.

Direct download: YESTalk-_33-_How_to_Win_with_Zillow_Make_Me_Moves_-_6_29_16_12.35_PM.mp3
Category:general -- posted at: 1:53pm PDT

YESTalk-32 - Your Unique Value Proposition - Stop Trying to Be Different

How do you create your perfect “Unique Value Proposition” (UVP) or “Unique Selling Proposition” (USP) that will genuinely help you differentiate yourself from "the competition?”  Too many of us get caught up in trying to be different...to be unique.  Don't try to be different just for the sake of being different. 

I remember the first time an expired listing asked me what I was going to do different than all the other Realtors out there.  I had no clue how to answer, until I realized that they did not really care about me being different.  What they wanted was an agent that would deliver a better result than their previous agent. 

What matters is value. What matters is results. That's the conversation you should be having both with yourself and with your prospects and clients.  Focus on value first and unique second.  The most powerful way to be unique is to be the best.  That way the value is assured and then you have all kinds of flexibility to bring your own unique angle to what you do.

If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to http://YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.

Direct download: _YESTalk-_32-_Your_Unique_Value_Proposition_-_6_17_16_5.04_PM.mp3
Category:general -- posted at: 5:21pm PDT

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