Kevin Ward's YES Talk | Real Estate Coaching and Success Training for Agents
YESTalk-31 - The Best Real Estate Marketing - No Gimmicks, Please

Last week because of a glitch in my email auto-responder, I accidentally sent an email to over 10,000 agents congratulating them for signing up for one of my training programs (even though they had not actually signed up for it). My inbox was flooded with confused, annoyed, and even angry agents. I was horrified.
The next morning I immediately sent out an apology email with the subject line: “Oops…wrong email.” Again I received dozens and dozens of emails, mostly from agents thanking me for clearing up the confusion. But what amazed me was the number of agents telling me that they had thought my email was a marketing gimmick!
I was totally surprised by that. If you know me at all, you know that I am totally opposed to B.S. of any kind in sales and marketing, and most marketing gimmicks are totally B.S. in my opinion. So this was a cool aha moment for me.
Here’s what I learned: marketing gimmicks work…at least to get attention. But once they get your attention, do they cause you to want what’s being marketed? It captures attention, but it doesn’t necessarily create attraction. Here’s the big IF…if the marketing gimmick makes them feel tricked, you lose, because they are actually repelled by the B.S.
The best marketing strategies are ones that capture attention in ways that are creative, but not deceptive. No one likes Bait-n-Switch (BS) tactics. People love to be surprised, intrigued, even shocked, just ask long as you don’t make them like they were deceived. You can get “yes” without the B.S.

If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to http://YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.


YESTalk-30 - How to Take a Day Off

You probably work too much...which increase stress, anxiety, mistakes, and increases your chances of burnout.  But we get so busy that we find it increasingly difficult to take time off.  How do you take a day off and actually use it as a time to recharge your batteries, renew and refresh yourself so you can go back to work more productive and fulfilled.

Here are the 3 steps for how to take a fabulous day off:

1. Clock out. That means actually stop working and disengage mentally and emotionally from your work.

2. Delegate out. Find someone else to cover for you, so that you and your clients know everything is covered.

3. Get out. Don’t sit at home cleaning house or watching TV. Get out of the house and do something memorable. 

When you do that, your day off will actually allow you to recharge your mental and emotional batteries and renew your energy.   And you will be more productive when you go back to work.  Take a day off.  You deserve it.

If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to http://YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.

Direct download: YESTalk-30-_How_to_Take_a_Day_Off_-_5_10_16_2.22_PM.mp3
Category:general -- posted at: 3:23pm PDT

1