Wed, 24 February 2016
The trust level in our world is probably as low as it has ever been. When you are prospecting, or doing lead follow up, or a listing presentation, most sellers (and buyers) are automatically listening to you with skepticism and often outright distrust. People are sick and tired of B.S. When they feel like they are being manipulated or conned, they will resist almost to the death. How does an agent convert those opportunities to appointments and listings and sales without B.S.? I believe it is time as an industry that we together commit to eliminate the B.S. from our scripts and our presentations. You can get "Yes" with the B.S. My challenge to the entire real estate industry...from real estate agents to brokers to company owners, to real estate trainers, coaches, and speakers...if you know in your gut that what you are about to say or teach is not authentic, straightforward, and true, DON'T say it....and don't teach it. When you approach people with authenticity and true integrity, people will respect you, trust you, hire you, love you, and refer you over and over. Here are three keys to getting "Yes" without the B.S. #1 The "Connective Tissue" between you and a prospect or client is that you genuinely care about serving them and doing what is in their best interest. #2 Focus on Delivering Results for your clients. It is extremely powerful and compelling when your primary motivation for your business is not "getting the listing," but rather is to deliver great results for your clients. #3 Shoot straight with people. When prospect have objections or ask questions, it is possible to handle their objections honestly and in a straightforward manner in a way that will inspire them to hire you. I wrote "The Book of YES" to give real estate agents a powerful conversation guide and the resources and skill to be able to answer with integrity and effectiveness the tough questions and objections they hear. You can get "yes" without the B.S. and people will love you for it. If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to http://YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.
Direct download: YESTalk-24-_How_Realtors_Can_Get_Yes_without_BS_-_23a243a16_11.55_AM.mp3
Category:general -- posted at: 12:49pm PDT |
Wed, 17 February 2016
You have probably heard the saying many times in real estate, “the Riches are in the Niches.” There are countless different niche marketing strategies used by real estate agents, and almost any of them can be profitable and make you very successful. However, in this video, I challenge the longstanding belief that you have to choose a niche in order to be massively successful. Niche marketing was a concept created in the 1920’s by companies to deal with marketing costs when every marketing impression on a customer or prospect had a tangible cost in dollars or “man-hours.” Having a niche can be great. However it can also be very limiting. If you’re going to pick a niche, you have to consider what opportunities you are also cutting off. Bottom line, here is my favorite niche: motivated sellers. And the opportunities are unlimited when you master inspiring them to hire you and delivering great results. If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.
Direct download: YESTalk-23-_Is_Niche_Marketing_Right_for_You.mp3
Category:general -- posted at: 1:46pm PDT |
Tue, 2 February 2016
The first thing to understand is that whether an agent is part-time or full-time, you have the responsibility to be professional and competent. Succeeding part time is tough, but you can do it if you will . Here are the 5 Keys: 1. Be part-time, not "some-time." Have a daily and weekly schedule to make that happen and follow it. 2. Have a plan and definite timeframe to go full-time. (6 months maximum.) 3. Lead generate and follow up every day. This must be scheduled and should be at least one hour per day. More is better. 4. Practice and train every day. You want to schedule this every day as well. At least one hour a day bare minimum. Practice and role play scripts. Attend training classes or watch videos. Attend contract training at your office or local board. 5.Get a full-time agent to work with or to help you. You need a mentor anyway. Work WITH them, not for them. Don’t lose deals out of greed. Split the money with a mentor and you will close more deals and get more experience which will make you more capable of making more money faster. If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to http://YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.
Direct download: YESTalk-22_-__How_to_Succeed_as_a_Part-Time_Realtor__-_2_2_16_2.59_PM.mp3
Category:general -- posted at: 3:48pm PDT |