Kevin Ward's YES Talk | Real Estate Coaching and Success Training for Agents
YESTalk-6- The Best Doorknocking Approach for Realtors

The most effective door knocking strategy is talking to "turbo leads"...i.e. For Sale By Owners, expired listings, Notice of defaults, etc, because they have already exhibited a need or a desire to sell their property.

The second best approach in terms of getting results is inviting neighbors to a "Neighbors-Only Pre-Open House Preview." People love being invited to something, so this approach comes across as an invitation, not a solicitation. You are there, not on your own behalf, but on behalf of their neighbors, who are selling their property. Their resistance to someone knocking on their door is much lower when they don't feel like you are simply there for a self-serving motive. Watch this video for the Open House Invite script: http://youtu.be/t3JZF5eTxKw

The third approach is the Hot Market Just Sold approach. Watch this video the Hot Market Script: http://youtu.be/euqcbCA0LKs

The traditional Just Sold approach can easily come across as bragging which is totally a put-off. The "Hot Market" approach adds value to the home owner because it is giving them information of value about the real estate market and how it affects the value of their home. And all of these approaches still give you the perfect opportunity to ask if they are planning to sell any time in the near future. However, you are much more likely to get a favorable answer when their resistance is low, than when it is high.

And then, always think in terms of their interest...not yours. If they are immediate business...HURRAY!!! If not, then consider them future business by getting their information and staying in touch.

Remember....Two goals for door knocking:


#1 To find people who want to buy or sell right now and set appointment with them.
#2 To connect with people and get their contact information so you can build a relationship and position yourself as their "Go-to Agent" when they or someone they know needs to sell or buy real estate. When you do that enough, you will eventually have a personal circle large enough that you can get all the business you want from people you know, so you can reduce or eliminate door knocking as a method of getting business. It's always easier to get business from people you know, than people you don't.

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YESTalk-5- The Accountability Myth

Accountability is one of THE hot-button conversations of real estate agents. In fact, it is one of the top things that Realtors look for in getting a real estate Coach. "I need more accountability."

However, what many people suffer from is an accountability addiction that literally becomes a debilitating crutch, instead of an empowering support.

In this video on "The Accountability Myth" Kevin explains where the true power of accountability lives, which is in our own internal drive and sense of personal responsibility.

If you like this episode, please LIKE, COMMENT & SHARE.  Go to http://YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.

Direct download: YESTalk-5-20The20Accountability20Myth.mp3
Category:general -- posted at: 12:24pm PST

YESTalk-4- How to Prospect for Sellers with a Free CMA

In this video, Kevin explains how to maximize the opportunity of doing a free CMA for a potential client that insures you either set a listing appointment or make a great connection with a future client. By asking the right questions to determine motivation, you position yourself as their go-to agent without wasting unnecessary time. Kevin Ward is a real estate trainer and speaker. LIKE his FB Page at http://facebook.com/KevinWard to get notices of new videos and training.

For more killer training videos, go to http://YesMasters.com

Direct download: YESTalk-4-20How20to20Prospect20for20Sellers20with20a20Free20CMA.mp3
Category:general -- posted at: 5:05pm PST

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