Kevin Ward's YES Talk | Real Estate Coaching and Success Training for Agents

What are the 3 secrets to success in a market shift for realtors?

  1. The Power of Commitment. Be willing to go ALL IN 100% (this is not the time to be a part-time agent). Your commitment is what drives you to do the work consistently. Don't give yourself an option to fail.
  2. Mastery over your feelings. Your feelings are probably the most powerful part of your life, because they drive your behavior. The highest achievers in the world follow their commitments rather than allow their emotions to control them. Stop seeking other people's approval because their opinions don't determine your success.
  3. Having an Energy of Certainty. Especially during times of chaos, people turn to someone with absolute certainty & confidence that they know what they're doing. Sellers & buyers are looking for an agent they can trust to help them. Trust yourself first before you can earn their trust.

Your commitment drives your actions towards mastery of your feelings and the skills to become great at what you do. You then become more confident, show up with certainty, and get people to trust you.

Direct download: 3_SECRETS_TO_SUCCESS_IN_A_MARKET_SHIFT_1_1.mp3
Category:general -- posted at: 9:00am PST

The first step to having a more profitable business is to build relationships with people you know.

You want to create Top Of Mind Awareness with them by adding value to them and genuinely making them feel special. You become unforgettable, and they will refer business to you over and over again.

Here are 4 Strategies for Getting More Business Through Your Relationships

  1. Care about people.
    1.  Send out personalized handwritten “Happy Thanksgiving” notes.
    2.  Call (or leave a voicemail) or send a text message, greeting them a Happy Thanksgiving.
    3.  Shoot them a personal Thanksgiving video greeting & text it to them.
  2. Give people something of value. You can do a Pie Giveaway. Call them up, say, "Hey, I want to get you a pie. I'm ordering you a pie for Thanksgiving. Would you like pumpkin or pecan pie?" And then you're going to deliver those pies to them.
  3. Promote local businesses on your social media channels. (i.e.Post a quick shout out to your favorite local coffee shop on your Facebook page.)
  4. WOW your past clients. Give them something above and beyond what you’d normally give everyone else. This is not a closing gift. Instead, you send this to them 6 months after closing. Just say, "Hey, I appreciate you as a client. Anything I can do for you. I'm here for you and this is just a little token of my appreciation." And then, give them something that is worth 3 to 5% of the value of the transaction.
Direct download: GET_PERSONAL_TO_GET_PROFITABLE_IN_REAL_ESTATE-_1.mp3
Category:general -- posted at: 8:59am PST

How do you deal with sellers going through a divorce (and get the listing)?

#1. Get into a conversation with both of them. Ask for the other spouse’s contact information and reach out to them to see how you can help. Or, do a three-way conference call with both of them present. No matter your track record or how close you are to one of them, it’s the first agent that gets into a conversation with the husband and the wife and makes them both feel comfortable that gets the listing. 

#2. Identify the motivation of both parties. 

  1. Who’s living in the house right now?
  2. Do they want to save the marriage? Does one of them want to keep the house?
  3. Who’s currently making the house payments? How is the money going to be split between them? If one is getting more than the other, that will affect the other’s motivation to sell.

#3. Never take sides. Reassure the other spouse that you don’t know well that you’ll represent them both fairly.

#4. Get them both to agree on one thing: selling their house for the most money in the least amount of time

#5. Stay in 3-way communication. Throughout the entire process, keep both parties informed. You can do group text, group chat, or group email. 

 

Direct download: DISTRESSED_SELLERS_GETTING_DEVORCED.mp3
Category:general -- posted at: 9:00am PST

Here are 3 Emergency Steps to take to help your business thrive in the face of the current economic crisis & real estate market shift. 

  1. Accept reality. Although your business did well last year, this is not the time to be complacent. You have to persevere because what’s coming up is going to be worse than the Great Recession of 2008.
  2. Focus on building relationships. In times of crisis, people will only listen to someone they trust. Do not convince people to buy or sell. Now is the time to connect, build relationships, and earn their trust by letting them know that you’re out there to help them make a decision that’s in their best interest.
  3. Communicate certainty. With every conversation you have, you must communicate certainty. But first create certainty within yourself. Know what's happening in your market, and then you become a resource person. When you show up with absolute certainty, people will listen and follow you. 





Direct download: REAL_ESTATE_MARKET_ALERT_-_REALTORS_WAKE_UP_OR_GET_OUT.mp3
Category:general -- posted at: 9:00am PST

With interest rates going up, is this a good time to buy? 

YES, if at least one of these applies:

  1. The buyer wants a place to live and plans to stay for 5-10 years. 
  2. You’re in a market where buying is cheaper than renting.
  3. You as the agent can help the buyer negotiate the best terms and price. You can negotiate to have the mortgage company buy down their interest rate (with seller concessions) 

What to do with a lead or prospect that wants to wait:

  1. Identify their motivation. The most important thing is to identify their reason for wanting to buy a house 
  2. Be the problem solver. If their problem is high interest rates, give them several options (i.e. you can negotiate to have the seller do a concession to buy down your interest rate, figure out ways to make it as good a deal or better than if they had bought 6 months ago.
  3. Keep building the relationship. Shoot straight with them, so you earn their trust. And stay Top of Mind with them, so when the time comes that they’re ready to buy, they will reach out to you.

 

 

Direct download: BUYERS_SHOULD_I_BUY_OR_WAIT.mp3
Category:general -- posted at: 9:00am PST

Is it a good time to sell your house, or should you wait?

 

Right now, interest rates are high, inflation is up, the stock market is down, businesses are not doing well, and more layoffs are happening.

 

3 Ways to Approach This (As An Agent)

 

  1. Identify their motivation. Find out WHY they want to move.
  2. Be the problem solver. Guide and lead them to a decision by giving them the pros & cons of moving & selling now.
  3. Build & value the relationship. Be honest & always make it about what’s best for them (not your commission check).

 

3 Reasons That It’s a Good Time To Sell

  1. They’re thinking about downsizing. The price of their home has gone up over the years, and they no longer need to live in a big house.
  2. They want to get the most equity out of the property. In some markets, prices are starting to drop, so it’s best to sell now to protect their equity.
  3. Planning to buy right away. Interest rates are already up and are going to spike even more in the future.

 

People have to understand that historically, when prices go up & down, it takes months or years for the market to shift back.

Direct download: SELLERS_SHOULD_I_SELL_NOW_OR_WAIT.mp3
Category:general -- posted at: 9:00am PST

Three reasons why a market downturn is great news for real estate agents ready to explode & grow their business.

  1. Motivation to sell jumps dramatically. People who have been putting off selling their homes suddenly get the urge to sell because as the market shifts, home prices start to drop.
  2. Scared people will listen. Whenever people start seeing the market turning, they start getting scared. And when you have market knowledge, understanding, and expertise, all of a sudden, they’re going to start listening to you, trusting you, and they’re going to hire you.
  3. Most of your competition will disappear. A lot of real estate agents (mostly those who are not doing the work) will panic & flunk out of the business because deals aren’t coming to them anymore. Even top producers will consider retiring now. 

Be willing to do the work and master the skills, strategies, and systems to succeed…and the opportunities for you are going to be massive.

Direct download: 3_REASONS_A_MARKET_DOWNTURN_IS_GREAT_FOR_NEW___HUNGRY_AGENTS_1.mp3
Category:general -- posted at: 9:00am PST

What do you do when an Expired says that they’re never moving out unless it’s the right price?

1. Start the relationship. Connect with them through text. First, respond with a text message saying, “Understood” (with a thumbs up emoji). And then add, “What would be the right price?” If they text back with the price, you then reply, “Great. When would be a good time to jump on a quick call? 

2. Get into a phone conversation. Over the phone, you can identify their motivation and start building rapport. 

If they’re motivated to move, go ahead and set the appointment. If they’re not motivated, say, “Okay, great. Understood. If anything changes, let me know.” (The complete script is in The Book of YES. Get your FREE copy here.)

NEXT: After getting off the phone, send them a quick video and say, “Hey, Mr. and Ms. Smith, thanks for taking time to talk to me today. I understand right now is not really the time you want to sell. So I just want to send you a quick video, personally introduce myself, and let you know if I can help with anything, I’m here to help you. And whenever things change, please let me know. We’ll talk soon. Have a great day.”

3. Build the relationship. Touch base with them every month through a quick phone call or  text. 

Direct download: EXPIRED_OBJECTION_NEVERUNLESS_ITS_THE_RIGHT_PRICE_1.mp3
Category:general -- posted at: 9:06am PST

Did you get into real estate just for the money? Or is there more beyond real estate?

To be really successful in real estate, you have to be winning in all areas of your life because they’re all connected. When you fail or succeed in one part of your life, it affects everything else.

To give you a framework, here’s an overview of the 7 Domains of Life:

  1. FINANCE. Are you making enough money to secure your family’s future?
  2. FOCUS. What are you focused on? What is your major purpose in life?
  3. FEELINGS. Your emotions (whether it’s fear, uncertainty, or confidence) drive your actions.
  4. FITNESS. Watch your health because your body is the only vehicle that will help you achieve your goals.
  5. FAMILY & FRIENDS. How are your relationships with the people that matter most to you?
  6. FUN. Laugh, play, and do something you love so you can recharge & function well in the other domains.
  7. FAITH. This is not necessarily religious, but what do you believe? It’s your moral compass. It’s your values of what you believe about right and wrong and about power and about the universe, about God, about people. 
Direct download: THE_7_DOMAINS-_IS_REAL_ESTATE_SUCCESS_JUST_ABOUT_THE_MONEY-.mp3
Category:general -- posted at: 3:13pm PST

How do you handle this FSBO objection when they say they’ve already sold their home?

  1. Congratulate them. First, take it at face value and congratulate them. And then ask them a few questions (Have they signed the offer? Has the earnest money been deposited?). Never sound skeptical or make the FSBO wrong. 
  2. Offer help. Ask if they have any questions or if they need help going through the process of making sure that the transaction closes. You can offer your services for a reduced commission (1 or 2%). 
  3. Don’t buy their story. Don’t believe that they’ve actually already sold the property. They’re inexperienced with the entire process, so the deal could still fall through. 
  4. Follow up every week. Don’t worry about being annoying or pushy. Call them to simply touch base and find out how things are going and if there’s anything you can do to help.
  5. Come to the rescue. There’s a good chance that the transaction won’t close, so be ready to come to the FSBO’s rescue. Because you’ve already established credibility and trust with them, they now feel that you’re on their side and that you’re genuinely willing to help.
Direct download: OVERCOMING_FSBO_OBJECTIONS-_WHEN_THEY_SAY_THEY_SOLD_IT_1.mp3
Category:general -- posted at: 3:42am PST

More and more price reductions are happening as the market continues to shift. So how do you do a price reduction? What do you do when a listing sits on the market too long? 

1. START WITH THE RIGHT PRICE. It’s better to start with the right price rather than come in weeks later and do a price correction because the most motivated buyers have already seen and rejected it the first week it came on the market. 

2. BE UPSET ABOUT IT BEFORE THE SELLER GETS UPSET. If the listing doesn’t sell 4-5 days after it goes on the market, have an honest conversation with your seller about the situation. When you let them know that you’re not happy about what’s happening, it shows them that you care and that you’re on top of things.

3. SHOOT STRAIGHT WITH THE SELLER FAST. Tell them that you have to do a significant price reduction ASAP so you can reach the most number of potential buyers.

4. KEEP IT ABOUT THE MARKET. It’s all about the market & what buyers are willing to pay.

5. GIVE THEM FAIR WARNING. Four or 5 days after it goes on the market, suggest doing a price reduction to your seller.

6. REDUCE THE PRICE SOONER RATHER THAN LATER. A listing becomes stale the longer it sits on the market. When people see that a listing has been on the market for so many days, they will wonder, “What’s wrong with that house?”

7. BIG PRICE REDUCTIONS ARE BETTER THAN SMALL PRICE REDUCTIONS. When you do a big price reduction, you reposition your listing on the market & increase your chances of getting multiple offers. 

Most importantly, have certainty and confidence with your sellers to lead them to make sure that they get the right price for their home. 

Direct download: RETURN_OF_THE_PRICE_REDUCTION_-_WHAT_TO_DO.mp3
Category:general -- posted at: 9:00am PST

If you want to win in a changing real estate market, these are the 2 Most Important Market Stats to track EVERY WEEK.

 

  1. Total number of active listings in your market right now. How many homes are on the market today? Tracking this every week lets you see trends in supply and demand over time.
  2. Number of price reductions in your market every single week. How many price reductions were there in your entire market in the last seven days? Also break it down into the micro market level of individual suburbs, towns, or cities.

When you know what's happening in your market, you gain confidence & knowledge. This helps you communicate better as you’re marketing to your database, doing lead generation, and handling pricing objections.

If you want more winning strategies for adding 2-3 more deals every month, I’d like to invite you to join me for my FREE live webclass called, How to Win in a Changing Market. Register for free HERE >  https://bit.ly/3wUq9Hs 

Direct download: BLOG_08-08-22.mp3
Category:general -- posted at: 4:19pm PST

Go to https://bit.ly/3wUq9Hs to join me for our FREE weekly webinar.

3 Best Opportunities In the Changing Market

  1. Relationships. (a.k.a. your sphere of influence) Build a personal circle of relationships with people who trust you. This involves training them to keep you top-of-mind, so when they know of anybody looking to buy or sell real estate, they will refer you. This is your WOMMT (Word Of Mouth Marketing Team)
  2. Distressed Sellers. (e.g. They can't make the mortgage payment & have a notice of default filed on their house, or an Expired). They’re motivated to sell & need your help but might resist at first. The key here is to master how to break through their resistance. This is what I train on in my FREE live masterclass. Get details HERE
  3. Downsizers. These are baby boomers looking to move into a smaller sized home. With the shifts in the market, this is the time that they’re considering selling because the value of their house has gone up and they have equity. And because they’re used to being homeowners, you as the agent can double-dip and be their buyer’s agent. 

Shift your mindset, from focusing on just getting the money to becoming the master problem solver for your clients.

Because people will resist you when they feel that you’re just in it for the money. But when they know that you genuinely care about them and that you are there to help guide them through whatever transition they’re going through…they will trust and depend on you.

If you want to learn how to actually break through the barrier that’s keeping you from making 6 figures a year, join me for a free live webinar called… More Leads, More Listings, More Life. Register for free HERE https://bit.ly/3wUq9Hs

Get more exclusive real estate agent trainings here  👉  https://YesMasters.com 

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance 
👉 https://yesmasters.com/freebook 

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

Direct download: 009-22-_THE_BEST_OPPORTUNITIES_IN_THE_CHANGING_REAL_ESTATE_MARKET.mp3
Category:general -- posted at: 7:28am PST

Go to https://bit.ly/3wUq9Hs to join me for our FREE weekly webinar.

How do you survive in the changing market…and what is coming? 

  1. Don’t BS yourself or other people. Don’t lie to yourself that things are going to be alright. With interest rate hikes & the worst inflation in history, people are worried about their financial state.

But whether the housing market actually shifts or not, it’s better to be prepared.

2. Stop thinking about survival, because this subconsciously puts you into ‘retreat mode’. You just want to hide until the storm passes. And when you’re panicking, you stop putting yourself out there to get listings and sales.

3. Go all in to win. Play to win (not just to survive), because there are going to be tremendous opportunities for the agents that are adapting, adjusting, and preparing. Commit all in to win because the shifts are going to require you to be in the game.

4.Find the opportunities.  Going into survival mode puts you in a mindset of scarcity, whereas looking from an opportunity mode puts you in a mindset of abundance. Opportunities in your market will open up when you start looking for them.

The 5 Mantras of Success

  1. Dream bigger.
  2. Move faster.
  3. Push harder.
  4. Get tougher.
  5. Do more.

If you want to learn how to actually break through the barrier that’s keeping you from making 6 figures a year, join me for a free live webinar called… More Leads, More Listings, More Life. Register for free HERE https://bit.ly/3wUq9Hs

Get more exclusive real estate agent trainings here  👉  https://YesMasters.com 

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance 
👉 https://yesmasters.com/freebook 

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

Direct download: 008-22-_HOW_TO_SURVIVE_THE_CHANGING_MARKET.mp3
Category:general -- posted at: 4:18pm PST

Go to https://bit.ly/3wUq9Hs to join me for our FREE weekly webinar.

What is the 10-Day Selling System?

  1. The 10-Day Selling System is a proven and complete marketing & selling system that, when executed correctly, sells houses in 10 days or less (even in a shifting market).
  2. It is a no BS, audacious promise. This is a legit no-bogus promise that actually works. 

The Power of the 10-Day Selling System 

  1. It gets you in a conversation with a prospect or a seller about selling their house for top dollar in 10 days or less.
  2.  It is based on an auction approach to the sale of the house. You price the house, position it, and market it in a way that gets buyers to line up and make multiple offers on it. Emotion will drive them to bid up the price. And it is proven that when people are in multiple offer situations, and a house is fresh and new on the market, it sells for more.

If it doesn’t sell…

Change your guarantee. Say, "Well if you don't feel like I'm doing my job, with your written request, we'll release you from the listing. But I'm telling you right now it may not sell in 10 days." You can remove any incentive (e.g. reduction of commission)

Or you can extend the guarantee 

Say, "Look, based on what you're wanting to do, no problem, we can do it but it's a 30-day guarantee instead of a 10-day guarantee. We'll still use the same system, the 10-Day Selling System because it's proven to work. Okay? And if it doesn't work in 10 days we'll run it again, we'll run it again. We'll keep running it until it works but there's no guarantee in 10 days."

The key is to have a straightforward & honest conversation, and then lead them to a decision that is in their best interest, and get them the best results.

If you want to learn how to actually break through the barrier that’s keeping you from making 6 figures a year, join me for a free live webinar called… More Leads, More Listings, More Life. Register for free HERE https://bit.ly/3wUq9Hs

Get more exclusive real estate agent trainings here  👉  https://YesMasters.com 

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance 
👉 https://yesmasters.com/freebook 

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

Direct download: FZ241_-_WHAT_DO_WE_DO_WITH_THE_10-DAY_SELLING_SYSTEM_NOW.mp3
Category:general -- posted at: 12:40am PST

Go to https://bit.ly/3wUq9Hs to join me for our FREE weekly webinar. The next perfect storm in the real estate market is here. These are the 6 ingredients that have created this perfect storm: Soaring Interest Rates. Interest rates have risen dramatically and have decreased the buying power of buyers. Interest rates & demand are high, while inventory is low. Inflation. Consumers are cautious about making purchases. Bearish Stock Market. People’s net worth dropping with the downward trend in the stock market. Supply Chain Shortage. Food shortage is at its worst ever. Contracting Economy. Even as we’re bouncing back from the COVID pandemic, the Gross Domestic Product has surprisingly gone down. This is one key indicator of a recession. Russia’s Invasion of Ukraine. This has created international tension and economic instability. All these factors have made the average consumer scared of making financial decisions such as buying or selling real estate. 4 Strategies To Win in the Perfect Storm Focus on Getting Listings. Focus all your lead generation on getting listings. When you find sellers, you get listings, you own the market. Get Your Pricing Right. Master the skill of pricing properties right because with buyers getting more cautious, overpriced listings will not sell. Build Relationships. Nurture your relationships with the people you know. They’re the ones who trust you enough to give you business. Get a Good Coach. Find a coach that has been through a market downturn before, so he can help you prepare for what’s coming. If you want to get more winning strategies for adding 2-3 more deals every month (no matter what storm comes your way), I’d like to invite you to join me for a FREE live webclass called, More Leads, More Listings, More Life. Get more details HERE: https://breakthrough.yesmasters.com/webclass Get more exclusive real estate agent trainings here 👉 https://YesMasters.com Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance 👉 https://yesmasters.com/freebook Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."
Direct download: THE_PERFECT_STORM.mp3
Category:general -- posted at: 9:30am PST

Go to https://bit.ly/3wUq9Hs to join me for our FREE weekly webinar.

Here are 10 reasons that most agents don't make $100,000 a year (and beyond):

1. Lack of commitment. Not going all-in limits your ability to produce more because it takes time and 100% COMMITMENT to master the skill of representing your clients well. 

2. Fear. Agents’ common fears (rejection, annoying people, and failure) show up as procrastination and creative avoidance. Those things are bound to happen, but don’t let fear stop you.

3. Self-doubt. When you don’t believe in yourself, how can you expect clients to believe that you can do a good job? Get over your self-doubt so you can overcome other people’s doubts about you.

4. Bad advice. Take advice only from the people who already have the results that you want.

5. The D-I-Y (Do-It-Yourself) Approach. Some agents think they can do things on their own, without help from a coach. This eventually costs them time and money.

6. Lack of systems. Without a proven business model, agents end up in a feast or famine cycle. Going from one deal to the next wears them out.

7. Scarcity mindset. The belief that having a lot of money is bad stops agents from wanting to produce more.

8. Business by reaction. Instead of focusing on activities that make you money, you’re constantly responding to everyone asking for your time and attention.

9. Burnout. Most agents get results by hustling, but over time, they get tired & lose heart. Have a big dream that pulls you, so you don’t burn out.

10. B.S. When you don’t follow through on your commitments, you’re full of B.S. Keep the integrity of your word…not only to other people but also to yourself.

If you want to learn how to actually break through the barrier that’s keeping you from making 6 figures a year, join me for a free live webinar called… More Leads, More Listings, More Life. Register for free HERE https://bit.ly/3wUq9Hs

Get more exclusive real estate agent trainings here  👉  https://YesMasters.com 

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance 
👉 https://yesmasters.com/freebook 

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

Direct download: 254.mp3
Category:general -- posted at: 9:30am PST

Go to https://bit.ly/3wUq9Hs to join me for our FREE weekly webinar. An actor smacks another actor right in the face, live on stage at the Academy Awards. 

People were quick to give their different opinions on what happened, as if they were better and had the right to judge the situation.

But more than what anybody thinks, what matters is what we can take away from the drama that unfolded. Instead of being quick to judge, use this as a moment of introspection.

Ask yourself these 5 questions:

Do I take things personally, whether they were intentional or not?
How would I respond when someone hurt someone I love?
Am I in control of my emotions, or are my emotions in control of me?
Will my actions/reactions at this moment create unintended consequences?
How well can I take a punch and recover?

Instead of judging who’s right or wrong, do some personal reflection. In the end, it will make you a better person.

Get more exclusive real estate agent trainings here  👉  https://YesMasters.com 

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance 
👉 https://yesmasters.com/freebook 

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

Direct download: YesTalk-253.mp3
Category:general -- posted at: 9:25am PST

Go to https://breakthrough.yesmasters.com/webinar to join me for our FREE weekly webinar.

Where are you holding on to a story that is holding you back?

We each have our own story. It’s the reality that you tell yourself about the market, a strategy you’ve learned, or about your capabilities (e.g. “I’m too shy, I’m not good with FSBOs.”). 

But whether or not it is based on facts does not matter. What matters is that you BELIEVE it to be true. Because the moment you accept it to be reality, it becomes a fact to you. This is as powerful as if it was a real story.

If your story is not serving you, it’s time to rewrite it into a story that helps you achieve your goals and dreams.

Get more exclusive real estate agent trainings here  👉  https://YesMasters.com 

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance 
👉 https://yesmasters.com/freebook 

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

Direct download: YesTalk-252.mp3
Category:general -- posted at: 9:07am PST

The biggest misconception is that successful people have it easier than everybody else. People think that they’re better and smarter than the rest of us.

But the truth is…

Successful people are the ones who have gone through the biggest struggles in their lives. The difference is that they were willing to embrace and fight the struggle.

Success is always on the other side of all the struggle (not in avoiding it). Whatever you’re struggling with right now…own it and overcome it. 

If you want to really set yourself apart from the sea of unsuccessful agents, then join me for a FREE weekly webclass where you're going to discover the #1 "fast-track system" my coaching members are using to add 2 to 3 more closings a month….

Learn more here >> https://breakthrough.yesmasters.com/webinar

Direct download: YesTalk-251_-_The_Difference_Between.mp3
Category:general -- posted at: 11:35am PST

People are in a frenzy over the rising cost of gasoline.

The harsh reality is… if you’re panicking over gasoline prices, that only means that you’re broke. Because rising gasoline prices and other similar situations will persist, whether you like it or not.

If you plan to succeed, focus on growing your income…not on the soaring gas prices. Make enough money that allows you to handle any financial crisis that comes along.

Build a business that lasts and withstands any economic downturn. So you can have the kind of income that lets you live the lifestyle you want.

What matters is what you’re doing in the middle of rising gasoline prices, or any crisis. What are you doing to grow your business & income?

If you want to know how to build a business that will let you have the income you want to have the lifestyle that you deserve, join me for our FREE weekly webinar. Click here for more details: https://breakthrough.yesmasters.com/webinar  

Direct download: YesTalk-250_-_Price_Gas.mp3
Category:general -- posted at: 11:13am PST

More real estate agents today are making less money than ever before…because high producers are winning the game.

What are the factors that are hurting low producers?

  1. Sellers can get free and/or discount resources online. 
  2. Buyers can get all the information they need online, for free.
  3. Clients demand more. They expect better quality service and are more skeptical about agents.

Here’s why you want to be a heavy hitter:

  1. Clients are willing to pay heavy hitters full commission to get the BEST service & experience.
  2. The best way to stop struggling is to commit to go pro and play at the highest level.
  3. Success breeds success. Happy clients will bring you more future business.

The heavy hitter who cares about his or her clients and is committed to being the BEST at what they do is the one who wins.  If you want to succeed as a real estate agent…Go big or go home!


A real estate agent’s communication skills are the most important key in lead generation and lead conversion. But what do you do when a prospect won’t even talk to you on the phone?

One powerful NLP (Neuro-Linguistic Programming) communication technique you must master is called a downswing. It simply means using a downward tonality at the end of a question. This is powerful because it communicates confidence & certainty in your voice.

Here are 3 ways to use a downswing in your conversations with prospects:

1. Asking their name.
2. Giving your name.  
3. Asking questions.

Your ability to communicate to your prospects with confidence makes them feel confident about hiring you because they know that you can help get them the BEST result.

If you want to dive deeper into NLP and communication techniques that will help you get more YES without the B.S., click here to get your free copy of The Book of YES. It’s loaded with the BEST scripts that will get you more leads, listings, and sales.

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance 👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

Direct download: YesTalk-246_-_Powerful_NLP_Technique.mp3
Category:general -- posted at: 8:00am PST

Is real estate right for you? How do you know if you’re going to succeed in real estate? 

If you want to win in real estate, there are 3 characteristics that you must have:

RISK. Are you willing to embrace risk & the reality of failure? Be willing to put yourself out there, take risks, and make mistakes. Failure is the path to winning in any field where performance determines whether you win or lose.

RESPONSIBILITY. Take responsibility for your own results. Your coach won’t save you. You create your own journey towards success.

READY TO RISE. Be committed to rise above all the mediocrity that’s keeping you stuck. Dream bigger and grab the enormous opportunities in real estate to make lots of money.

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance 👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

Direct download: YesTalk-247_-_Why_Should_I_Get_Into_Real_Estate.mp3
Category:general -- posted at: 8:00am PST

Which is the better investment, real estate or cryptocurrency? 

Here are some reasons why real estate reigns over crypto:

Stability. Real estate has a history that cryptocurrency does not have. In terms of investment, cryptocurrency is still brand new and very volatile.

Leverage. You’re able to leverage other people’s money through bank financing on an investment property.

Tax Advantages. Most of the income you create off of cash flow from real estate can be tax-free because the IRS tax code was written to benefit businesses and owners of real estate.

Control Over Your Investment. When you invest in a piece of property, you choose what to do with it and how you can earn income from it. Although the market can impact the value of your investment, you’re not completely at its mercy.

Results are Duplicatable. With proven strategies and systems, you can duplicate your success from one market to another.

Ability to Create Income. You can start from scratch. Unlike with crypto, you don’t have to go in with money in order to make money

The one advantage that crypto has over real estate is liquidity. You can sell whenever you want.

But the great deception about crypto is that it is the new way to get rich. Sure, you can explode your income fast but you’ll have to spend the rest of your life figuring out how to get the same results again.

Truth is…your ability to create wealth is not dependent on the latest technology or the hottest asset. It’s all you.

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance 👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

Direct download: YesTalk-248_-_Real_Estate_VS_Crypto.mp3
Category:general -- posted at: 8:00am PST

How do you get better with Scripts?

1. Get Practice
2. Get going
3. Get feedback. (From prospects, role play partners, and your coach).

BUT…the most important and powerful script that you will ever master is the one inside your head.

This is the story of what you say to yourself (e.g. “I hate scripts. Scripts don’t work for me. Or, it’s useless calling FSBOs.”)

No matter how great the script you’re using is, it won’t help you if you hold a negative script in your head. Your internal script or story is what determines your presence & your confidence (or your lack of confidence…and it shows up in those non-verbal cues whenever you’re prospecting.

The key is to change your internal script so you then change your results. Shift your script to, “This person is my next appointment. They’re my next listing. I am the best. I am the best decision they could ever make. They need me.”

What is your internal script? How are you going to change it, so you get better results in your business and in your life?

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance 👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

Direct download: YesTalk-245_-_The_Bes_Real_Estate_Scripts.mp3
Category:general -- posted at: 12:38pm PST

Go to https://www.agentmasterylive.com/ to get more information about Kevin Ward's upcoming 3-Day Agent Mastery Live.

Here are the top 3 mistakes that most real estate agents make with FSBOs.

You think that …

FSBOs don’t need you to sell their house bec you think they can sell it themselves.
FSBOs can do as good a job as you.

The only way for you to win is for the FSBO to lose. You can get the listing only after they try it themselves and fail

4 Steps To Get FSBOs To List With You

A- Approach. Consistently put yourself out there, connect with them, and get them into a conversation with you.
B- Believe. Believe that they need you to get them a better result. If you know exactly what to do, you can sell their home for the most money and faster, with no hassle.
C- Convince. Convince them that you can get them the most money in their pockets, even after commissions (which is what 95% of FSBOs want).
D- Deliver. You have to be able to actually deliver on your promise and get them a better result.

If you want to get more deep-dive training on how you make all this happen, then join us for our live event that’s coming up here in the next few weeks called Agent Mastery Live. Go to agentmasterylive.com to get your ticket before we sell out.

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance 👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."


FREE DOWNLOAD: Go to https://www.4transformers.com/ to download the detailed framework of how to transform your life

TRUTH: 80% of new agents are going to be out of the business within 24 months. How do you become the agent who succeeds rather than the agent who struggles to survive?

Change the story that you hold in your mind about success, your self-worth, and your ability to achieve. There are Four Transformers in Life that can help you transform the way you think so that you can transform the way you behave and the results that you get.

The 4 Transformers:

Declarations. Declare your goal with intention, intensity, and enthusiasm (use the first person, present tense, and modifiers). “I easily and abundantly close 5 or more deals a month.”

Visualization. Imagine yourself having already achieved what you want.

Association. Be around people who already have the kind of success & lifestyle that you want.

Action. The moment you take action, everything starts to change.

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance 👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

Direct download: YesTalk-243_-_A_Tale_of_Two_AGents.mp3
Category:general -- posted at: 2:07pm PST

Go to https://mastery.yesmasters.com/powerpack to get the best core scripts that will give you more leads, listing, and sales.

Here are 3 keys to never having to cut your commission…again:

1. Greater Expertise. Commit to having a level of expertise greater than other real estate agents. People don’t need any more information than what’s already out there. They need an agent that’s going to get them the BEST result.

2. A Better Experience. Give your clients a higher level of service. Treat them like a VIP (e.g., Go beyond just a custom closing gift and give them a pre-listing gift too). You become more valuable to them when you treat them special.

3. Having an “Opportunity Excess“. Generate enough business, so you don’t have to give in to cutting your commission out of fear of losing a listing.

If you want to never cut your commission, it starts with your mindset. Believe in your own value and in the quality of the service that you provide.

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

Direct download: YesTalk-242_-_How_to_Never_Cut_Your_Commissions_Again.mp3
Category:general -- posted at: 10:52am PST

Go to https://mastery.yesmasters.com/powerpack to get the best core scripts that will give you more leads, listing, and sales.

What do you do when the listing agent wants to cut your buyer side commission?

1. Get more listings. When you focus on working with sellers, you prevent being in this dilemma because you control the market, the inventory, and your commission.


2. Get into a Buyer Representation Agreement. During the Buyer Consultation, address the issue on commission upfront and then get a Buyer-Broker Agreement signed.


3. Check the MLS for the selling agent commission. Do your research on the published commission rates even before you show the property.


4. Address it with the listing agent before showing. Talk to the listing agent about any issues on commission before showing the property.


5. Add the commission to the offer. If necessary, increase the offer price to cover the commission gap between your standard commission as a buyer’s agent and what the seller is offering.

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 https://yesmasters.com/freebook

Direct download: YesTalk-241.mp3
Category:general -- posted at: 5:43pm PST

Go to https://mastery.yesmasters.com/powerpack to get the best core scripts that will give you more leads, listing, and sales.

How far are you willing to go to get a 15k or 50k commission check from an Expired?

First, you want to get them interested in having a conversation with you and then get them to take action.*Click here to download your FREE copy of the BEST Expired script (plus other core real estate scripts).

How?

Send them a $400 iPad. Set it in a mode where it automatically plays a video message from you when they turn it on.

For a potential 50k commission check with a million-dollar Expired, you could invest 8k in 20 iPads at $400 each. If you get even just 1 Expired to list with you, you’ll have already made a profit.

Or, you can send them a bottle of wine with an attached personal message.

Doing something special for them gains you credibility & gets you noticed because it’s not what agents typically do.

It also triggers the Law of Reciprocity and makes them feel that they (at the very least) owe you their attention.

More than anything, this tells them that if you’re willing to go to that extent to get their attention, then you’re going to do whatever it takes to get their house sold for top dollar.

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 https://yesmasters.com/freebook


Go to https://mastery.yesmasters.com/powerpack to get the best core scripts that will give you more leads, listing, and sales.

How do you show up in the world?

Whether you realize it or not, you could be wearing a mask. It’s the facade that we want the public to see.

For real estate agents, this could mean using lies and B.S. tactics to get business.

But this eventually works against you because prospects and leads are looking for someone they can trust.

The truth is…our lies leak. They show up in our behavior, choices, and results.

So, if you want great power, simply have the courage to take off the mask and come clean with who you are. Because when you’re honest with yourself, you can be honest with others. And with that authenticity comes immense power.

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 https://yesmasters.com/freebook

Direct download: YesTalk-239_-_Mast_and_Winning_Business.mp3
Category:general -- posted at: 11:46am PST

Cold calling works, but it’s not the best way to do lead generation. Here are 3 reasons why I don’t recommend cold calling.

1. You’re talking to the WRONG AUDIENCE. 95% of the time, you’re talking to people who are not actively interested in buying or selling a house. They’re an audience that doesn’t trust you, nor want to talk to you. You may be offering the right service…but at the wrong time.

2. It’s the WRONG APPROACH for 2021. Trying to convince somebody before you’ve connected with them is very difficult today, when people are more distrustful and skeptical. Offering a service with no established credibility or trust is hard.

3. It creates the WRONG OUTCOME. The negative experience of constant rejection from cold calling leaves you jaded and not wanting to talk to anyone at all.

Here’s the BEST approach instead. Focus on…

1. TURBO LEADS (FSBOs/Expireds/Probates/Distressed Sellers/NODs) because they’ve already made known that they need or want to sell their home. Take note: Calling Expireds and FSBOs is NOT cold-calling

2. MMA (Mixed Method Approach). This is a combination of marketing & prospecting…using calls, door-knocking, video, text, direct mail, email, online platforms, and social media.

3. Building relationships (existing and new). Connect before trying to convince. Focus on building the relationship and not going after the deal. This breeds trust which is the #1 determiner of someone hiring you.

Get more deep-dive training on these strategies & systems at our live, virtual 3-day event…Agent Mastery Live Presents ‘Double Your Listing Power’. (stay tuned for ticket sale announcements)

And…get your FREE download of the Listing Power Pack here. It’s my BEST core lead generation scripts + bonus training content that will help you master lead generation and lead conversion in today’s markets.

Get more deep-dive training on these strategies & systems at our live, virtual 3-day event…Agent Mastery Live Presents ‘Double Your Listing Power’. (stay tuned for ticket sale announcements)

And…get your FREE download of the Listing Power Pack here. It’s my BEST core lead generation scripts + bonus training content that will help you master lead generation and lead conversion in today’s markets. 

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."


Go to https://mastery.yesmasters.com/powerpack to get the best core scripts that will give you more leads, listing, and sales.
_____

With the threat of Zillow dominating real estate... how do you beat Zillow?

Here are 3 key strategies to winning vs. Zillow:

1. Relationships. Give your clients the kind of Personalized Service that they will never get from a big corporation like Zillow. If you keep building Top-Of-Mind Awareness (TOMA), trust, and loyalty with your Personal Circle, they will choose you over Zillow.

2. Fiduciary: You represent the seller’s best interest, while Zillow represents Zillow and will use Bait & Switch tactics to get the seller.

3. Guarantee of Expertise: With your 10-day selling system, you can sell their house for above market value vs. Zillow’s fair-market offer. At the same time that you launch your 10-day selling system, have the seller get Zillow’s best offer. If Zillow can beat your best offer, the seller can accept it and they owe you nothing.

Four out of 5 times, you win and the client wins every time. And every time you beat Zillow, you can leverage that in your marketing to get future clients.

If you want to master the full system for mastering listings & beating Zillow, come join me for 3 days of live intensive virtual training at Agent Mastery Live 2021: Double Your Listing Power. Go to https://www.agentmasterylive.com/ to learn more.

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

Direct download: YesTalk-237_-_Zillow_is_Coming_For_Your_Real_Estate_License.mp3
Category:general -- posted at: 3:08pm PST

How do you handle the “I’ll sell my home when the values go up!” Objection?
As with any objection, the first step is to REPEAT & AFFIRM their objection. “That would be smart!  Tell me more about what you’re thinking… Good for you…” 

Here are 3 steps to dealing with this objection:

1. IDENTIFY THE MOTIVATION:  

Ask questions to understand their motivation and identify what would make them want to sell.
“What value are you looking for?  Is there a value…and how will you know when it’s time to sell?
“When you do sell…where are you going? Why do you want to sell?  And why do you want to wait? 

2. ADDRESS THE CONDITIONS: 

Get the truth on why they may or may not want to move right now.
“If you felt NOW was the best time to get the most money, would you move now…or still wait?”  

3. INFORM THEM ON THE PROS & CONS OF WAITING:

Help them understand the current and forthcoming market conditions, so they can make a more informed decision that’s in their best interest.
Your job is to connect with them, not to convince them to do something against their will. Look to build this relationship and become their go-to agent. Because that is key..so when they are ready to sell, you get the call. 

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

Direct download: YesTalk-236_-_OBJECTION_-_Im_Waiting_For_My_Homes_Value_to_Go_Up.mp3
Category:general -- posted at: 9:45am PST

How do you guarantee that 2021 is going to be better than last year?

1. Stop blaming 2020. Stop blaming negative circumstances on something outside of your control (whether it’s a year, time, place, or person). The moment you blame, you just gave away all your power. 

2. Take responsibility for your own results. If you can’t find the circumstances you want, create them.

Always think about what you CAN do, not what you can’t do. Whatever needs to happen in your life…YOU can make it happen!

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

Direct download: YesTalk-235_-_How_To_Make_2021_Better_Than_2020.mp3
Category:general -- posted at: 9:30am PST

Just as an alchemist has the legendary ability to turn one metal into another, so can you transform your own life. You have the ability to change yourself and your fortune.

Here are some lessons on the Alchemy of Greatness:

  • Training is how you transform your body and your life. You push yourself and do the work that most people are not willing to do. There is no easy way, but YOU have the ability to do it…because YOU are the Alchemist!
  • The goal is not to get rid of the negative things in your life, but to TRANSFORM them into a positive. Take the negative circumstances and you plug it into positive action, to positive belief, to positive training. 
  • You transform your life by taking charge of it. Take advantage of the tons of training and opportunities that are out there to help you change your income, health, relationships, your thinking, and all other aspects of your life. 
  • Transformation comes with death. Your old self, limiting beliefs, and your small thinking must die. They have to be replaced by someone who dreams bigger & knows what is possible.

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

Direct download: YesTalk-234_-_The_Alchemy_of_Greatness.mp3
Category:general -- posted at: 10:49am PST

What’s going to happen in the 2021 housing market? Direct and indirect factors will come into play…

DIRECT FACTORS: 

1. Home prices. Prices are high. We’re in a housing bubble, but we don’t know when it will burst.

2. Interest Rates. Buying power has gone up with low interest rates.

3. Income

4. Inventory. Prices continue to rise because demand is higher than supply. 

 

INDIRECT FACTORS:

  1. Employment. The real economy is based on people’s actual wages.
  2. Emotions. Buyers want to buy, while sellers are more cautious  
  3. Inflation/Deflation/Stagflation. The dollar is worth less as the Feds continue to print Fiat money. 
  4. Intervention from the Feds and the government through the following:
      1. Lockdowns. This slows down the economy.
      2. Keeping interest rates low.
      3. Pumping money into the markets & economy.
      4. Forbearance and eviction moratoriums. This suppresses the inventory.
  5. Migration. More people are moving to the suburbs.

My short-term prediction for real estate in 2021 is people are going to keep moving at a limited number. There’s still going to be very low supply.

In the long-term…emotions will run high when forbearance ends & unemployment continues, supply will go up as people decide to sell, and government stimulus will have less impact.

The future of real estate is not what matters.  What matters is YOU. Be prepared & productive, equipped & effective. Because THE BEST don’t wait to see what’s going to happen.  They find the opportunity and win in any market.

Direct download: YesTalk-233_-_2021_Real_Estate_Market_Forecast.mp3
Category:general -- posted at: 10:10am PST

Go to YesMasters.com/Object to get a FREE copy of the complete Objection Handler for the “Will You Cut Your Commission?” Objection

Go to https://www.agentmasterylive.com/ to register for Kevin's upcoming 3-Day Agent Mastery Live 2021.

When sellers ask, “Will you cut your commission?”… most agents are taught to say, “No!”

But “No” is the dumbest objection handler ever…because..

It creates Opposition rather than Collaboration with the seller.
It puts your interest in protecting your commission over their interest which is getting the best deal for their house.
It communicates rejection, not value.
The better way is to redirect their focus from your commission to what they want (getting the best deal for their house).

Here’s how:

1. Acknowledge their desire. “Hey, that’s a great question and I appreciate you asking.”

2. Answer their question or concern. “I really appreciate you asking…I don’t do that, can I explain why?”

If you want a FREE copy of the complete Objection Handler for the “Will You Cut Your Commission?” Objection, click here to download it for free: YesMasters.com/Object

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

Direct download: YesTalk-232_-_The_Dumbest_Objection_Handler.mp3
Category:general -- posted at: 12:53pm PST

Go to https://www.agentmasterylive.com/ to register for Kevin's upcoming 3-Day Agent Mastery Live 2021.

What do you do when a buyer asks you to give them a part of your commission?

Here are 3 stupid answers you DON’T want to say…

1. “No.” This ends the conversation but it also ends the relationship because it puts them on the defensive. Watch this video on Why “No” is the Dumbest Objection Handler Ever, and what to say instead:
2. “I can’t.” It doesn’t make them want to work with you more...and tells them that you’re not an agent who has power and authority.
3. Sarcasm. (e.g. “Which room in your house do I get?”) It’s cheesy and doesn’t get to the point.

Here’s an excerpt of the BEST answer (because it respects them and their question, focuses on their benefit, and increases your value as the agent that can get them the best result)

“That’s a great question. My commission isn’t part of the negotiation. Can I explain why?
Because...unlike many unskilled agents, my value is in getting you a better deal on the home you choose…” (for the complete script to use, watch the full video)

Get more in-depth training on how to handle objections in a way that makes people want to work with you at Agent Mastery Live Virtual 2021. Learn more here https://www.agentmasterylive.com/aml2021

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

Direct download: YesTalk-231_-_Buyer_Wants_Your_Commission.mp3
Category:general -- posted at: 12:37pm PST

I was recently interviewed by Kimberly Houk from Prospecting Today, where we discussed how to overcome the challenges of prospecting and the best scripts that work today especially with FSBOs and Expireds. Check it out and learn new strategies for getting tough prospects to listen to (and hire) you.

Also check out https://ProspectingToday.com and their YouTube Channel: https://www.youtube.com/channel/UC46dW5NBACrmR0BvPWwa7wg

Go to https://www.agentmasterylive.com/amlwaitlist to get on the waitlist for Kevin's upcoming 3-Day Agent Mastery Live 2021.

Go to https://mastery.yesmasters.com/powerpack to get your free download of the Agent Power Pack! It's the BEST scripts that will get you more leads, listings, and sales.

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

Direct download: YesTalk-230_-_Prospecting_Today.mp3
Category:general -- posted at: 4:57pm PST

How do you dramatically increase your prospecting results fast? 

First, have the BEST scripts (and master them). Click here to get your FREE download of my best core prospecting and lead generation scripts.

Make prospecting a game. Here’s how

  1. Pick fun Role Play partners.
  2. Role play the game.
  3. Play with prospects.  

Think to yourself: “I’m enjoying myself and you can’t mess that up. If you’re mad or antagonistic, that’s your problem, not mine.  I’m here to help you…and if you don’t want to dance with me…my goal is to win you over…and if I can’t, it’s your loss, not mine.”

Great performers get more excited by the challenge of a tough opponent.  They have more fun, not less. Approach it as a game…not a chore.  You’ll end up tired but thrilled that you won.

Skill, the BEST scripts, and your attitude will determine your results when prospecting.

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."


What you do now (regardless of the future of the market) will determine your success going into 2021…

If you want to have a great start in 2021, here are the FACTS you have to remember:

  1. In terms of your business, 2021 has already started because every lead you get now will pay you in 2021. The actions that you take now will determine your momentum going into the new year.
  2. December is the BEST time to get business because you have the most motivated leads and the least competition. Sellers (and buyers) are ready to buy/sell because they need to move now, and you get less competition because most agents aren’t working during the holidays.
  3. This is the perfect time to reconnect with your Personal Circle (your sphere of influence). You don’t have to ask them for business. Just reach out to them and wish them, “Happy Holidays”.

The future of the market is not as important as your future. Make 2021 great by taking action NOW.

If you’re committed to making 2021 your best year ever…join me for 3 days of intense training at Agent Mastery Live Virtual 2021: Winning “The Year After”. You’ll learn how to systematically DESIGN your business, strategically INCREASE your income, and successfully CREATE the life you want.  Sign up for the waitlist here: https://www.agentmasterylive.com/amlwaitlist

 

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

Direct download: YesTalk-228_-_Real_Estate_2021-_How_to_Get_More_Listings.mp3
Category:general -- posted at: 12:22pm PST

Go to https://mastery.yesmasters.com/powerpack to get the best core scripts that will give you more leads, listing, and sales.
_____

Here are 7 strategies to make your presentation extremely powerful

1. Master the in-person listing presentation. Master the script, don’t read it. Get your FREE download of the YesMasters Listing presentation from the Agent Power Pack here . Role play on Zoom and record yourself, so you can replay it and learn.

2. Zoom in your camera. Face the camera at eye-level, leaving just a bit of space between the top of your head and the top of the screen. Have a good webcam and good lighting in front of you. Check out this Diva Ring Light: https://amzn.to/33Ck6rK

3. Smile and nod more than ever. These are visual cues that make people trust & like you because they see that you’re interested.

4. Have a powerful voice & good audio. Be articulate and don’t talk fast, so they understand you. Get a quality mic like the Yeti Blue mic (https://amzn.to/3mJ86MQ)

5. Eye contact. Look directly at the camera (not at the computer screen), so you’re looking them in the eye.

6. Engage them with questions. The listing presentation that you’ll get in the FREE Agent Power Pack is a question-based presentation that engages them. It becomes a real conversation where they’re engaged and feel that you care about them.

7. Expect a decision on the Zoom. Be mentally prepared that they will decide on the call. Have the e-docs ready for them to sign (Docusign in their inbox).

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

Direct download: YesTalk-227_-_How_to_do_a_powerful_listing_presentation_on_zoom.mp3
Category:general -- posted at: 10:11am PST

Go to https://mastery.yesmasters.com/powerpack to get the best core scripts that will give you more leads, listing, and sales.
_____

What do you do when a FSBO is way off the mark with what he would take for his property?

The FSBO is off on price because nobody has helped them understand what the right price is.

And if you decide to not talk to them because they’re unrealistic about price, when the time comes that they’re ready to move…you’ll miss the chance to be the agent that helps them.

It doesn’t matter how unrealistic they are about the price. What matters is their MOTIVATION.

Use the initial FSBO text message script to get them on the phone, so you can follow up with the FSBO script and identify their motivation.

…because that’s the one moving part when it comes to winning with FSBOs.

Get your of the Agent Power Pack https://mastery.yesmasters.com/powerpack that includes the 2020 edition of the FSBO Script and the FSBO Text Message Script.

Also, don’t forget to join the YesMasters Facebook Real Estate Success Community if you want to learn how to get more YES without the B.S.

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

Direct download: YesTalk-226_-_How_to_Blow_It_With_A_Perfect_FSBO_Text_Script.mp3
Category:general -- posted at: 8:15am PST

A scarcity mindset is costing you hassle, pain, and actual money.

Here are lessons I’ve learned about how “saving” money on something will cost you in the end.

  1. Choices have consequences. The decisions you make on everything (and not just the things you buy) will have consequences on your life. For instance, when you choose to neglect your health now, and then something that you’re not prepared for happens to you, it will affect the quality of your life. 
  2. “When you invest in the best, you only suffer once.” -Zig Ziglar. You’ll be saving yourself more money and pain if you spend a little more on something that lasts, than have to pay more for repairs in the future. 
  3. Start focusing on having more money and stop focusing on “saving” money. Because you don’t “save” money by buying cheap. Raise your income…that’s how you save time and money. 

Decide to make enough money to afford the things you want and to be able to help more people. When you shift from a scarcity mindset to an abundance mindset. It will change your life.

Get more exclusive real estate agent trainings here👉 YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.

Direct download: YesTalk-225_-_How_Scarcity_Mindset_is_Costing_You.mp3
Category:general -- posted at: 1:18pm PST

How do you beat procrastination, stay focused, and get more done?

Here are 3 ways that other people can help you become more productive:

  1. Get an accountability partner. This is the lowest level of accountability though, because having somebody else hold you accountable can work only in the short term. This kind of accountability slows down change for you because it’s an external force that pushes you to action. It means you’re not ready to take responsibility for your own business and success. Having a coach hold you accountable will only work for a short period of time…until YOU create your own habits of productivity. 
  2. Change the level of your association. Hang out with top producers and learn from them. Position yourself to develop a relationship with them. When you commit to earning the right to be their friend, this forces you to perform at a higher level.
  3. Have a big dream. Want something so bad that it fuels you to do whatever it takes to have it. This burning desire is the most powerful thing that will give you the internal accountability to keep you focused and productive.

Get more exclusive real estate agent trainings here👉 YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.

Direct download: YesTalk-224_-_How_to_Beat_Procrastination.mp3
Category:general -- posted at: 9:52am PST

Winning in real estate is all about finding motivated sellers and inspiring them to hire you. 

In 2021, the big opportunity will be homeowners coming out of forbearance. 

But RIGHT NOW, here are the TOP 5 OPPORTUNITIES (motivated sellers)  for realtors:

5. Non-owner occupied homes. Ask your title rep for software (e.g. fastpeoplesearch.com, Remine.com)  to help you get information on the following:: 

  • Vacation Homes. 2nd & 3rd homes.
  • Vacation Rentals (AirBnB’s)
  • Investors who own rental property. They bought low, will now sell high.
  • Vacant properties. 

4. Personal Circle. These are people you already know, like, and trust you. Ask them who they know is looking to buy or sell real estate.

3. Motivated FSBOs. They need the best agent that can get them the best result because they realize how hard it is now to deal with buyers.

2. Motivated Expired Listings

1. Downsizers (including Luxury homes)

To help you, I’m giving you the Agent Power Pack for FREE. It’s your complete agent success toolkit that has our best core scripts & training material that have made agents 6 and 7-figure incomes. Download it here for free.

Get more exclusive real estate agent trainings here👉 YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.

Direct download: YesTalk-223_-_Top_5_Opportunities_for_Realtors_Today.mp3
Category:general -- posted at: 8:12am PST

For Kevin's video on How to Keep Up with Market Changes and become the market stats click here: https://youtu.be/YMYstOHTQiI

You can also get a FREE MARKET TRACKER DOWNLOAD on that video.
_____

With all the uncertainty in the real estate market, how do you give buyers and sellers advice on what to do?

Here are three keys to giving buyers and sellers good advice:

1. Identify their motivation. Figure out if they want to move and their reasons behind it.
2. Serve their best interest. It’s not your job to talk them out of what they want. It’s about the client...not you.
3. Be a problem solver. Educate them on their options. Lay out the pros and cons and help them decide based on what THEY want. Click here to watch my video on How to Keep Up with Market Changes and become the expert on market statistics https://youtu.be/YMYstOHTQiI. You can also download a FREE MARKET TRACKER on that video.

Your position as an agent is to act on your client’s behalf. They have to know that you’re a competent professional who can guide them in making a decision that’s in their best interest.

Get more exclusive real estate agent trainings here👉 YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.


What do seven-figure agents do differently than the average agent?
There are three secret ingredients to their success:

  1. Systems. They have Lead Generation, Lead Follow up, and Transaction Systems that allow them to delegate repeatable jobs so they can focus on more money making tasks. They profit the most from Client Relationship Systems because this gets them repeat referral business.
  2. Skills. They all have great communication skills. They know how to make people feel confident that they can help them and lead them to a decision in their best interest.
  3. Self-image. They believe in themselves, and it shows up in their negotiation, objection handling, lead generation, and everything they do.

If you want to master these three ingredients, join me at Agent Mastery Live Virtual 2021. I’ll help you develop those critical money-making skills and give you systems and strategies to grow your business fast. Click here to get on the waitlist.

Get more exclusive real estate agent trainings here👉 YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.

Direct download: YesTalk-221_-_3_Things_7_Figure_Agents_Do_That_Others_Dont.mp3
Category:general -- posted at: 10:17am PST

The secret to winning in the 4th quarter is internal. These 5 Mantras of Success will give you the right mindset in approaching your business every day.

The Five Mantras of Success.

  1. DREAM BIGGER. Think big goals. Focus on the opportunities around you. Play bigger and go get your dream.
  2. MOVE FASTER. Move and take advantage of opportunities. Take action fast because action creates momentum and learning. Approach the day with a sense of urgency.
  3. GET TOUGHER. Don’t take things personally. Face fear, failure, and disappointment and keep going. Get back up when things don’t go your way..
  4. PUSH HARDER. Stretch yourself by doing more. Push others by giving them that extra nudge. Be persistent with other people by asking past clients for business (Be positive, not annoying).
  5. DO MORE. Accomplish more without working more hours. Focus on being productive.

Get your FREE download of The Five Mantras of Success here: 👉https://yesmasters.clickfunnels.com/5-mantras-optin

Get more exclusive real estate agent trainings here👉 YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.

Direct download: YesTalk-220_-_How_to_Have_A_Great_4th_Quarter.mp3
Category:general -- posted at: 9:17am PST

Confused about what’s really going on in the real estate market? Wondering if the housing market is going to crash?

Get most of your questions answered in this 15-minute video compilation of my best strategies and insight into the real estate market situation.

These are the BEST no-B.S. market updates and strategies you’ll ever get. Click on these links to watch the full videos of the clips in the video compilation.

https://youtu.be/U2oIpCgAaEY – HOW TO GET READY FOR THE REAL ESTATE MARKET CRASH IF YOU WANT TO GET RICH
https://youtu.be/SEK2UNLLR6Q – HOUSING MARKET UPDATE: WHERE’S THE TSUNAMI?
https://youtu.be/HdaH0IkhVTU – HOUSING MARKET FORECAST 2020: FACTORS & DOES IT MATTER
https://youtu.be/-eFiVD3zY6s – HOUSING FORECAST 2020 TIME TO SELL? BUY?

Get more exclusive real estate agent trainings here 👉 YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.

  •  

We’ve all been hit with coronavirus anxiety. How do you take care of your mental health during Covid-19?

Here are 5 things you can do to stay happy in the middle of the pandemic:

  1. Choose not to participate. Abide by Covid safety protocols but decide not to be a victim of fear and paranoia.
  2. Eliminate negativity. Inform yourself about what’s important, but select the kind of news you’re taking in. Insulate yourself from negative people.
  3. Hang out with positive people. Have physically-distanced, mini get-togethers with 2 or 3 friends. If you can’t hang out physically, do it on Zoom.
  4. Focus. Focus on your dreams. Think about what you can do to achieve your goals. Keep moving forward.
  5. Have a powerful morning ritual. This is what lights the fire for the day and keeps you going.
  • Exercise. Break up a sweat for 20 mins. It releases good hormones and energy.
  • Journaling. Write down 5 things you’re grateful for. Write how you’re feeling, good or bad. At the end of the day, write down your wins for the day.
  • Meditation. Take some time to calm your mind. Use a mobile app to guide you.
  • Daily declarations. Declare to the world the realities that you want to create in your life.

Get more exclusive real estate agent trainings here 👉 YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.

  •  
Direct download: YesTalk-218_-_How_to_Avoid_Depression__Stay_Happy_in_the_Time_of_Covid.mp3
Category:general -- posted at: 10:00am PST

How do you get ready for the real estate market crash if you want to get rich?

  1. Educate. Get information from a mentor, podcasts on real estate investing, and books (recommendations below).
  2. Associate. Connect with seasoned real estate investors. Join a local real estate investing Meetup group. The relationships you build will fast track your success.
  3. Collaborate. Collaborate with other investors and your clients. As you learn about real estate investing, you can also teach them about it. Partner with them on deals, or you can get paid in commissions when they buy properties. We’ll dive deep into strategies for doing this on our next live virtual event, Agent Mastery Live 2021. Click here to secure your ticket.
  4. Wait. Get ready to buy when the opportunities come, but be cautious before buying. Educate yourself, pick your markets, and stash cash.

Videos on Kevin’s Prediction of Real Estate Market Crash:
https://youtu.be/SEK2UNLLR6Q
https://youtu.be/HdaH0IkhVTU

Kevin’s Recommended Real Estate Investor Books:
The Millionaire Real Estate Investor – https://amzn.to/32tRi4r
FLIP (by Rick Villani & Clay Davis) – https://amzn.to/2GRCTGX
HOLD (by Steve Chader and others) – https://amzn.to/3kjsna8
The ABCs of Real Estate Investing, McElroy – https://amzn.to/35DKAeq
The Advanced Guide to RE Investing, McElroy – https://amzn.to/32uTEQx
Rich Dad, Poor Dad, Kiyosaki – https://amzn.to/2FAaZPa

Get more exclusive real estate agent trainings here 👉 YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.


How do you price a home right?

Do a good CMA. Get started with this FREE CMA Cheat Sheet. Click here to download. Don’t trust Zestimates on Zillow because they’re inaccurate.

But what do you do when there are no good comps?

1) Ask an experienced top listing agent who has sold a lot of homes in that neighborhood to help you.

2) Get help from a knowledgeable appraiser.
– Ask your lender to connect you to an appraiser.
– Call the appraiser. Explain your situation.
– Send a “thank you” note and gift to both lender and appraiser.

It’s so important to get the best information to get a property priced right. This is your responsibility to your seller. If you want to get more in-depth training on how to accurately price properties so you get all your listings sold, click here to check out our CMA Mastery Course.

Get more exclusive real estate agent trainings here 👉 YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.

Direct download: YesTalk-216_-_PRICING_HOMES-_How_to_Get_The_Right_Price.mp3
Category:general -- posted at: 10:00am PST

Real estate is one of the greatest career paths in the world (if you have what it takes!). Here’s a quick 5-point test to see if you should become a real estate agent.

Do not become a realtor if you are…

1. Lazy.
2. Impatient. If you think you’ll make a 6-figure income overnight.
3. A DIY-er. (Do-It-Yourself-er) If you’d rather figure it out on your own.
4. A Quitter. If you give up easily and just want to “try” it out.
5. Not driven. If you need somebody else to hold you accountable.

A real estate career is for you if you’re willing to work hard and get training & coaching from someone who already has the success that you want. And if you have a big dream, that will pull you through whatever failure comes your way.

If you’re committed and ready to train on how to make money as an agent, sign up for Agent Power Launch. It’s our online training course for new agents to help you make 6 figures in your first year. Go to https://www.agentpowerlaunch.com/ to learn more

Are you a new agent? How’s your journey going? Let me know in the comments below.

Get more exclusive real estate agent trainings here 👉 YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.

Direct download: YesTalk-215_-_Don.mp3
Category:general -- posted at: 9:49am PST

What’s happening to the real estate market?

Everything feels calm now but the real estate tsunami is still coming. And by the time it hits, it’s going to be too late to prepare.

How do you prepare for what is coming?

  1. Pay attention to your market. Study market statistics, people’s moving patterns, etc. Watch my previous blog about this https://youtu.be/YMYstOHTQiI
  2. Pay attention to the real economy. This is not the stock market. It’s about income, consumer confidence, and debt. These impact the cost of living.
  3. Get your mind, money, and market strategy ready.
    a. Keep your head in the game even when other people are panicking. Crisis always creates opportunity for those who are prepared.
    b. Be prepared with your money. Sell houses, make money and keep money so you’re financially secure.
    c. Work only with highly motivated clients and price your listings right.

If you want to get the best training on what’s happening (and what will happen) in the market, join me for 3 days of live virtual, interactive training at Agent Mastery Live Virtual 2020. Click here for more details. https://www.agentmasterylive.com/

Get more exclusive real estate agent trainings here 👉 YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.

Direct download: YesTalk-214_-_Housing_Market_Update_-_Wheres_The_Tsunami.mp3
Category:general -- posted at: 9:58am PST

Real estate commissions are 100% negotiable. The usual full service commission is 5-6%. A discount commission is 3-4.5%.

A Flat fee brokerage charges a set fee (a percentage of the sales price) instead of a commission. This is paid upfront whereas full service commissions are paid out of escrow at closing.

Commissions are typically split between the listing broker(seller’s side) and the selling broker (buyer’s side). The broker owns all commissions because he owns the listing. The broker pays the agent his cut of the commission (usually a 70-30 split between broker & agent).

When the listing broker puts a listing on the MLS and offers a cooperative offer of commission, it’s traditionally a 50-50 split between the listing side (3%) and the selling side (3%).

Only licensed agents and brokers can get paid in a transaction.

How are referral fees paid? A 30% referral fee (taken out of the listing side of the commission) goes to the referring broker.

Real estate commissions are worth it because clients are paying for the value of the service that a skilled agent delivers. When a skilled agent nets his client the most money, this more than covers his commission.

Get more exclusive real estate agent trainings here 👉 YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.

Direct download: YesTalk-213_-_How_Real_Estate_Agents_Commisions_Work.mp3
Category:general -- posted at: 9:57am PST

How do you stay up to date with the market as a real estate agent?

To become a real estate market expert, you need to update and keep track of these 12 weekly statistics.

  1. New Listings.
  2. Active Listings
  3. New Pendings
  4. Expired and Cancelled Listings
  5. Off-Market and Withdrawn Listings
  6. Closings
  7. Average days on the market
  8. Average list price
  9. Average sale price
  10. List price to sale price ratio
  11. Price reductions
  12. How many weeks of inventory

Doing this weekly (and consistently!) allows you to see the trends faster and helps you stay on top of what’s happening in your entire market metro area.

When you understand what’s happening in the market, you can best guide your prospects or clients in making decisions. Because you’re a real estate market expert, they will want to work with you.

You can download the free weekly tracker spreadsheet here https://yesmasters.com/marketstats

If you want more advanced training on this, join me for our upcoming 3-day live virtual event Agent Mastery Live Virtual 2020. Get your early bird ticket here https://www.agentmasterylive.com/

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.

Direct download: YesTalk-212_-_How_to_Keep_Up_with_the_Market_Changes.mp3
Category:general -- posted at: 9:34am PST

How do you survive the current crisis? You have to take care of these Seven Domains of Life:

  1. Feelings. Deal your emotions. Do declarations, associate with people who are thriving in the crisis, and feed your brain with good thoughts. Talk to someone who can help you.
  2. Friends & Family. Nurture your relationships. Be more patient with everybody else who’s going through emotional stress like you. Let them know that you care.
  3. Finances. Look for money-making opportunities.
  4. Faith. Stay true to your faith and what you believe.
  5. Focus. Refocus on your goals.
  6. Fun. Figure out ways to do fun things with your family and take time out to have fun.
  7. Fitness. Find a fun workout to do.

All these 7 domains matter and affect each other. If you want to survive the crisis, you have to pay attention to all these areas of your life because they serve your emotions, well-being, and productivity. Watch out for areas of your life that you need to improve and make those changes.

You can get more training on this when you attend our brand new live, virtual event Agent Mastery Live Virtual 2020. We’ll dive deep into the mindset, systems, and strategies to help you survive and thrive in any situation. Get your early bird ticket here www.agentmasterylive.com

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.

Direct download: YesTalk-211_-_SURVIVING_THE_CRISIS_-_ITS_NOT_THE_MARKET_OR_THE_MONEY.mp3
Category:general -- posted at: 11:22am PST

How do you get your seller in a multiple offer situation so that you can sell their house for the most money?

Here are 5 Steps to Creating FOMO (Fear Of Missing Out) With Buyers:

  1. Good Price. A good price gets buyers excited because they know that it’s going to go fast.
  2. Limit Showings. Limit showings to 20-30 minute slots on certain days and times. (e.g. Fri 4-6pm, sat 11-2pm, sunday 1-4pm). Set up a showing calendar on the MLS or use an appointment-setting app like Calendly with a link that the buyers or agent can click to book.
  3. Clear Instructions. In the showing instructions on the MLS, be clear on how to schedule a showing appointment. Give them the link to schedule and then confirm with a text message or a phone call.
  4. Easy Appointments. Have a sign rider onto your FOR SALE sign on the house that says, “To schedule an appointment, go to <property website>. On the website, have the scheduling link and other scheduling instructions.
  5. Massive Communication. Let the buyers or buyer’s agent know what to expect at the showing appointment.

This is all part of what I train called the10-day selling system that allows you to literally sell a listing for 10 days or less. I’ll be training on this in detail at Agent Mastery Live Virtual 2020. Click here to learn more about www.agentmasterylive.com.

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.

Direct download: YesTalk-210_-_No_More_Open_Houses.mp3
Category:general -- posted at: 9:07am PST

These are the most common questions I’ve been getting lately about real estate, the economy, and the future of the market:

Q. What should I be investing in, if now’s not a good time to buy real estate?
A. Invest in gold and silver if you’re looking for a hedge vs. inflation or a safe haven when the dollar collapses.

Q. Who do we sell houses to if people don’t have jobs?
(If you haven’t yet, Watch my previous blog on the HOUSING MARKET FORECAST for 2020 here: https://yesmasters.com/housing-market-forecast-2020-factors-does-it-matter/)

A. Sell houses to people who HAVE jobs. For every piece of real estate, there is always going to be a buyer. People looking to buy a house will buy.

Q. Will house prices shoot up with massive inflation?
A. Probably not. There can be inflation in some areas (e.g. consumer products) and deflation in others (e.g. real estate). House prices will not shoot up because people have less money to buy houses. Real estate will not appreciate dramatically as the dollar loses value.

Q. Are rental prices going up or down?
A. It depends on the area because nowadays, there’s not one real estate market across the U.S. What’s happening in one market may be different in another.

Q. What is going to happen with interest rates?
A. Because of the national debt and the Feds printing money, interest rates will stay low.

If you want more deep-dive answers to your other questions, join me at Agent Mastery Live Virtual 2020 on Sept. 8-10th. We’ll be training you on BRAND NEW skills, systems, and strategies to help you win as we enter a new world of real estate. Check out the details here: www.agentmasterylive.com

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.


Four key factors that will impact the future of the housing market:

  1. The Real Economy. When income is down, consumer spending is low.
  2. Forbearance. When forbearance becomes due by September or October, and people decide to sell because they can’t make their payments, there will be a first wave of inventory hitting the market. When the moratorium on foreclosures gets lifted, there will be a lot of distressed sellers coming on the market. Supply will go up, and prices will drop.
  3. Government Stimulus. How long will the Federal Reserve continue printing Fiat currency (nothing backing up the US dollar)? If the Republicans win after the elections, things will be the same. If the Democrats take control, taxes will go up, and homeowners will get hit harder by higher taxes.
  4. National Debt. Fiat currency over time lessens the buying power of the dollar and leads to massive inflation.

What’s more important than obsessing over what’s going to happen to the market is that you sell a lot of houses today and prepare for when the economy gets worse.

Now is the time to focus on finding people to help and mastering the skills to get them the best results.

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.

Direct download: YesTalk-208_-_Housing_Market_Forcast_2020.mp3
Category:general -- posted at: 4:17pm PST

Even in an economic chaos, there’s massive opportunity for you to make a ton of money in real estate…if you know what to do and do it.

Here are 3 steps to succeed as a new agent:

  1. Join a strong brokerage. Pick one with a strong leadership and lots of top agents.
  2. Get great fast. Invest in advanced training and coaching. Competence gives you confidence and eliminates competition. Commit to learning as fast as you can. You get better faster by training harder than everyone else. If you’re new, Agent Power Launch (http://agentpowerlaunch.com/) is the best place to start. You can explore our coaching options here: https://yesmasters.com/coaching/.
  3. Work your butt off. Success is up to you. The money is in finding qualified sellers by talking to lots of people and asking for business.

Do these 3 things and you’ll see that there is no competition.

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.

Direct download: YesTalk-207_-_Getting_Started_in_Real_Estate_in_2020.mp3
Category:general -- posted at: 10:52am PST

Be the one they can trust!

How do you gain trust and credibility with people you know (and don’t know) so you can win business?

Here are the 4 Superpowers to Build Trust

    1. Commitment. “I got your back.” Commit to helping your clients. Also, be committed to learn and master the skills of delivering the best results. So they’ll believe you when you say that you got their back.
    2. Caring. “You matter to me”. Care about them and what they need so they believe that they matter to you.
    3. Competence. “I’ll take care of it.” They have to trust that you have the skills to take care of things. Train, put in the work, and do what you say.
    4. Courage. “I will always tell you the truth.”Have the courage to tell them the truth (without any B.S.), no matter what.

When you become the one that people trust, there is no competition.

Let me know if you agree with me or not in the comments below.

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.


I previously did a video on How to Do a Virtual Listing Presentation https://yesmasters.com/how-to-do-a-virtual-listing-presentation/but face-to-face meetings are still more powerful.

Here are 4 key strategies for communicating effectively when you need to wear a mask and practice social distancing when meeting people in person.

  1. Pay special attention. Listen extra hard to what they’re saying when they’re talking and they’re wearing a face mask,
  2. Speak louder and more clearly. Exaggerate your mouth movements, making sure that you articulate your words. Speak slower so people can understand you.
  3. Exaggerate your body gestures. Smile bigger, so they can see how you feel even with a mask because a large part of our communication is body language.
  4. Wear a see-through face mask https://buy.theclearmask.com/ . This makes 2-way communication more effective because you get to see each other’s facial expressions as you talk.

Communication is so critical in inspiring people to hire you. Don’t stop connecting because people that need your help are still out there. Figure out the best way to communicate with them and you can always expect YES!

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.


How do you handle this objection: “We decided to wait to sell our house until after the coronavirus has passed.”

Watch this clip from one of our weekly coaching roleplay calls to learn how to specifically answer this objection.

We modified the “We’re taking our house off the market” script on page 99 of The Book of YES (get your free copy HERE) for the coronavirus objection.

3 things you should remember:

  1. It’s about their motivation, not yours.
  2. Connect before trying to convince. Earn their trust and put their best interest first. Let them know that you genuinely care about them and want to get them what they want.
  3. Your job is to be a problem-solver. Find out their concerns and figure out a no-B.S. solution that gets them the best results.

How are you handling it? Are you doing anything differently? Let me know in the comments section.

If you want to be a master at handling tough objections, you have to get on the waitlist for the all new Challenge. It’s 100 days of intensive training to help you accelerate your business and your income. Click here to learn more https://yesmasters.com/challenge.

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.

Direct download: YesTalk-204_-_How_to_Handle_Coronavirus_Objections.mp3
Category:general -- posted at: 7:58am PST

Go to https://yesmasters.com/challenge
to get on the waitlist for Kevin's next 100-Day Challenge.
___

Being in the top 1% of realtors means that you make over 400K/year in GCI. And for you to do that, (if the average commission check is 8k) you’d have to sell about 50 homes/year or 1 home a week.

How do you get there?

First, decide to GO PRO. Commit to being the best and perform at the highest level in the industry.

Master these 5 steps to get to the top 1% of realtors:

1. Connect with people. Master creating new relationships
2. Position yourself as their go-to agent. Master building trust, credibility, and Top-Of-Mind Awareness with people.
3. Inspire the hire. Master leading people to a decision to say YES to you.
4. Deliver results. Master giving them great results every time.
5. Leverage success. Take every successful sale and build on top of it to get more business.

If you want to master these 5 steps fast, then you should join this program we created called the 100-Day Challenge. This is where we help agents dramatically increase their income in 100 days. If you’re committed to going pro, check out The Challenge here: https://yesmasters.com/challenge.

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.

.

Direct download: YesTalk-203_-_How_to_be_in_The_Top_1_of_Realtors.mp3
Category:general -- posted at: 7:39pm PST

Go to https://www.100daylistmasterchallenge.com/ go to get on the waitlist for Kevin's next 100-Day Challenge.
___

What are you going to do in the second half of 2020 to win?

Go into attack mode. Break out of survival mode and look for the best opportunities to win.

Aim more. Get clear on your income, business, and personal goals. Reset your targets and keep your focus there.

Amp it up. Fuel your fire. Master your morning ritual to get you energized and make your day productive.

How do you cope with stress from all the changes?

Exercise. Move your body and up your heart rate. This lowers cortisol (the stress hormone) levels in your body.

Declarations & Visualization. Make declarations of you achieving your goals. Visualize yourself having achieved your goals. Journal every day: write down 5 things you're grateful for and 5 wins of the day.

If you want to really crush it in the 2nd half of 2020, you gotta join me on the all new Challenge for 2020. We re-engineered this 100-day challenge to specifically help you adjust your business to the changes happening around you. Get on the waitlist now: https://www.100daylistmasterchallenge.com/

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.

Direct download: YesTalk-202_-_3_Steps_to_Win_in_the_2nd_Half_of_2020.mp3
Category:general -- posted at: 12:09pm PST

Why don’t most people achieve their goals?

Because they don’t follow the formula for achievement.

Success is not just about luck. It’s about following a formula that anybody can do, regardless of your background.

Here’s the 4-step formula for achievement

  1. Have a burning desire. Know what you want and want it so bad that you become obsessed with it and will do anything to get it.
  2. Create a sound plan for attaining your goals. When you’re clear about what you want, you can always figure out how to get it. And when you try something that doesn’t work, it’s just an experiment…There is no failure. You can get that sound plan from somebody else who already has the results you want, so you don’t have to reinvent the wheel. If you want to have a sound plan to achieve your real estate goals, go to https://yesmasters.com/.
  3. Continuous effort. Be willing to put in the work and do it. Don’t lose sight of your goal, so you don’t burn out. A fire does not burn out from how long it burns. It burns out only when it runs out of fuel. And it’s the power of a dream that will fuel you.
  4. Cooperation of other people. Have a team, get a mentor. Get around people that will fuel your fire and support your dream.

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.

Direct download: YesTalk-201_-_The_4_Step_Formula_for_How_to_Achieve_Your_Goals.mp3
Category:general -- posted at: 10:11am PST

Is it time to sell?

If you’re considering selling your house in the next two years, do it now while interest rates are low, buyers are buying, and home prices are high.

In 6-12 months, most homeowners in forbearance will want to sell. Inventory will go up, demand will go down, and home prices will drop.

If you’re going to sell, the most important thing is to price your home correctly, so it sells fast. This increases your chance to get multiple offers for it. If it sits on the market too long, you will end up chasing the market down.

Is it time to buy?

Here are 3 considerations:

  1. If you need a place to live- If you plan to own a house for at least 5 years, and you have a stable income, take advantage of the current low interest rates. Find an aggressive agent who can get you a good deal.
  2. If you want to time the market. If you’re looking for the best deal on a house, wait 12 months when there’s a high probability that prices will drop.
  3. If you’re an investor. Don’t buy now when the market is at its peak. Stash cash and watch. Don’t fix and flip because of market volatility.

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.

Direct download: YesTalk-200.mp3
Category:general -- posted at: 2:05pm PST

What’s going to happen in real estate after the pandemic?

Here are the 5 factors that drive the housing market:

  1. Demographics. Baby boomers own 53% of homes in America. They own big houses and will be downsizing in the near future. This will have a big impact on the housing market trend in the next 10 years.
  2. Interest rates. Low interest rates incentivize people to buy. 
  3. Economy. The rising unemployment rate, mortgages in forbearance, and businesses shut down
  4. Consumer confidence. Even with some businesses beginning to open up, people are still conservative with spending. 
  5. Government incentives. (Stimulus). How long can the US dollar stay strong? 

THE FUTURE OF REAL ESTATE

Right now, real estate is still moving. There’s massive pent up demand and low inventory. The industry has adapted to this new reality (virtual tours, OH). It’s a hot market for sellers. Low interest rates. Prices are still strong. As long as the federal reserve keeps printing money, it will be okay. 

In the next 6 months, the housing market will move slow but prices will hold steady because the government stimulus will keep the stock market up. With the elections coming, the president will do everything to keep the economy moving along. 

When forbearance ends, most homeowners won’t be able to make their mortgage payments, so they will sell. In 6 months, a lot of distressed sellers will come up. Buyers suddenly have more options, and prices will fall. 

In 2021, home prices will drop, consumer confidence will stay low, and federal stimulus will become less effective, 

If homeowners have been waiting for the right time to sell their house, it’s right now, before the big shift happens.

What should a realtor do?

  1. Focus on motivated sellers (e.g. investors selling, airbnbs, downsizers, vacation rentals). 
  2. Price your listings ahead of the market. The faster it sells, the better price it will get. It’s more critical in a declining market.

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.

Direct download: YesTalk-199_-_Real_Estate_Markey_Prediction_2020_Post-Coronavirus.mp3
Category:general -- posted at: 9:12am PST

What is the best lead generation and marketing strategy in 2020 and beyond?
It is Your Word Of Mouth Marketing Team (WOMMT).

There will never be a better marketing strategy now and in years to come than having people you know referring you business. These are past clients and people in your Personal Circle (PC) who trust and remember you.

How do you tap into it? You ask for their help.

You train them to be your WOMMT by asking them to keep their eyes open for anybody who might need your help buying or selling a house.

Ask for video testimonials from past clients. Send them links to different platforms where they can also leave you a 5-star review.

There is nothing more powerful than third-party credibility from a testimonial because this is what the public believes and trusts.

This is almost like a passive lead generation strategy. As long as you maintain top-of-mind awareness with people, they will continue bringing you business...even while you sleep!

If you want to master the best marketing and lead generation strategies now and in the future, check out our brand new program called YesMasters Secrets. Learn more about it here https://www.yesmasterssecrets.com/waitlist

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.


Motivated sellers are a tremendous opportunity for you to make money in this crisis because they want to sell now. If you haven’t yet watched my previous video where I talk about where to find the BEST motivated sellers in 2020, watch it here <link>.

Another group of motivated sellers is Downsizers. These are:

  1. Vacation home owners who own their second or third homes. They want to sell now because they’re worried that the economy will crash.

  2. Vacation rentals. (AirBnBs, Vacation Rentals By Owner) Because they suddenly have no cash flow from rentals, most of them can’t make the mortgage payments. They will want to protect their equity and sell fast.

  3. Empty nesters. These are couples in their 50’s, 60’s or 70’s left alone in a big house. They won’t take a chance on the economy and are motivated to sell now in order to protect their finances. After selling, you can also help them look for a smaller house to buy. Continue building a relationship with them so they’ll refer you to other homeowners they know who are also looking to downsize.

Reach out to these downsizers and tell them that you can get them the most money from selling their property.

If you want to master finding and winning with motivated sellers even in a crisis. you need to get into coaching. Click here to find out how coaching can help you >> https://yesmasters.com/coaching/

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.

Direct download: YesTalk-197_-_Where_to_Find_the_Best_Motivated_Sellers_in_2020_PART_2.mp3
Category:general -- posted at: 10:06am PST

There are still massive opportunities for you to make money and help people at the same time, even as we’re in the middle of a crisis.

Like I said in one of my previous blogs, your lead generation should be focused on sellers. Watch it here >>https://yesmasters.com/the-biggest-real-estate-lead-generation-secret-for-2020-beyond/

And one of the BEST motivated sellers is Investors.

Most of them are in their mid to late 50s, 60s, 70’s and are looking to liquidate their holdings with negative cash flow because they're biggest concern now is financial security. They understand economic cycles, and expect prices to tank. So, they will play it safe and cash out before that happens.

How do you find them?

Look for non-owner occupied properties (find them on software platforms like Remine) and contact the owner.

Continue building relationships with investors (even with those who choose to hold now) because in the future, when the market is down, they will buy more property.

Help them, and you’ll win.

What are your thoughts? Where do you think motivated sellers are? Watch out for part 2 of Where to Find the BEST Motivated Sellers.

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.

Direct download: YesTalk-196_-_Where_to_Find_the_Best_Motivated_Sellers_in_2020.mp3
Category:general -- posted at: 10:00am PST

On a recent video, I talked about the process of how you switch from doing an in-person listing presentation to a virtual listing presentation.. Watch it here, in case you missed it https://yesmasters.com/how-to-do-a-virtual-listing-presentation/

Now, we dive deeper into the technical side of how you actually do it. (I recommend using Zoom https://zoom.us/ as a video conferencing platform)

Here are the 10 DO’s & DON’Ts when doing a virtual listing presentation:

DO it on your computer with a good internet connection (hardwire or wifi) & a good webcam.
DON’T: Be in your car or in a noisy background. Don’t shoot holding your phone.

DO use an external microphone or headset.
DON’T use the built-in microphone because it picks up all background noise.

DO have your camera at eye level.
DON’T have the camera looking up your nose.

DO have good lighting in front of you that lights up your whole face (e.g. a Diva Ring Light).
DON’T do it in a dark room. Don’t have bright light behind you, or directly above you.

DO practice screen-sharing. You’re in control of the conversation when you’re the one showing them the CMA, your selling system, etc. Practice walking through the things you need to share with them.
DON’T: have other browser tabs open on your computer so you don’t accidentally share something embarrassing or confidential.

DO…Be in a professional setting.
DON’T have a cluttered background. DON’T do a mugshot (with your back up against a wall)
DON’T use Zoom’s fake backgrounds.

DO…Be in business dress.
DON’T be casual about your dress because they’ll think that you’re casual about your business.

DO stand up. Energy is important in a listing presentation, and you have more energy standing up.
DON’T sit back like a couch potato.

DO be prompt and prepped. Log in to your Zoom 10 minutes early.
DON’T wing it, ramble, or be late.

DO be pumped. Be excited and smile. It tells them that you’re excited about helping them, and that’s what they want.
DON’T look worried or be boring.

Did I forget anything? Let me know what you think in the comments below.

Direct download: YesTalk-195_-_Dos_and_Donts_for_Using_Zoom_for_Realtors.mp3
Category:general -- posted at: 9:08am PST

The biggest real estate lead generation secret ever is… SELLERS

And now, more than ever, this is really powerful because they give you leverage for more business opportunities.

Here are the 3 types of leverage you get from sellers:

  1. Marketing leverage. Every time you get a listing, you get a free billboard for buyers and future sellers in the neighborhood. Make sure you price it right and get it sold. So when other buyers see the sold sign, they’ll know that you’re the agent that gets results.
  2. Agent leverage. When you have a listing, you attract buyers and buyers’ agents. These agents then work to bring buyers in for your seller.
  3. Deal leverage.
    • Sellers will become buyers after they sell.
    • Sellers attract buyers. Some of these buyers come directly to you, so you have the chance of double ending that sale.
      Homeowners know other homeowners. Sellers can give you referrals after a successful sale.
    • Focus your lead generation on sellers because when you get a listing, you have multiple ways to make money from that.

What are you doing to get sellers?

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.


While it’s great that agents are getting financial assistance in this time of crisis, there is a danger to it:

It puts you in a victim mindset. Instead of taking ownership of your business and your success, you’re waiting for somebody else to help you.

Make a decision that what’s coming next for you is opportunity, not crisis. Shift your focus from the crisis to the opportunity, because what you focus on expands.

How do you shift your focus from crisis to opportunity?

  1. Manage your focus. Get the help given to you, but don’t play the victim. Think about how you can help yourself because there are opportunities for you out there. Watch my previous blog where I talked about where exactly you can find those opportunities and Why Now is the Best Time Ever to Be a Real Estate Agent: https://youtu.be/Bg3UUFExr-k
  2. Move fast. Even if you’re still in lockdown, you can still build relationships and fill your pipelines.
  3. Make a fortune. The choices you make in this crisis will make you rich. There is opportunity in this crisis. Most of my coaching members are making tons of money in the first quarter of 2020 alone.

Focus on what you want, not what you fear. Opportunities are there, look for them. Don’t let this crisis stop you.

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.

Direct download: YesTalk-193_-_Whats_Next_for_Realtors..Crisis_or_Opportunity.mp3
Category:general -- posted at: 8:33am PST

First, find a motivated seller, schedule the Listing Presentation, and prequalify the appointment to make sure that they are motivated to move. In the Book of YES, you’ll get the best conversations that lead you through the process.

Here are 5 keys to doing a great virtual listing presentation:

  1. Get a VIDEO PREVIEW OF THE HOME. The seller either goes live on Facetime, Facebook or Instagram or records a video tour of the house, and emails it to you.
  2. Email them your PRE-LISTING PACKAGE that contains the following: Information about yourself/your company, your action plan, CMA, seller net sheet, listing documents, and the ZOOM video conferencing link. Shoot them a quick introductory video if they haven’t met you yet.
  3. DECIDE ON THE PLATFORM to use. Zoom.us. is easy to use and enables you to share your computer screen with the sellers during the call. Use Calendly to schedule the appointment. Your video conferencing platform options are Zoom, Skype, Facebook Messenger, or Facetime. You can also opt to do a phone call, but there will be no visuals.
  4. Have ENERGY. Stand up. Keep them engaged by asking questions & using tie-downs (e.g. “Are you with me on that? Does that make sense?”). If you’re using your phone, keep your hands free & do it in front of a mirror. Correct pricing & preparation is key. Go to https://yesmasters.com/ and download the free Listing Presentation.
  5. Use DOCUSIGN. Answer any of their questions as you walk them through the paperwork. Have them digitally sign all the pre-filled out listing documents on the call once they’ve made a decision.

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.

Direct download: YesTalk-192_-_How_to_do_A_Virtual_Listing_Presentation.mp3
Category:general -- posted at: 9:37am PST

Even with the economy shut down, right now is the best time ever to be a real estate agent because there’s massive opportunity out there. While most agents are panicking, you can capitalize on those opportunities.

Where the opportunities are (motivated sellers)

The luxury market. Many luxury homes are selling and there’s no competition here because most agents don’t know how to break into the luxury market.

Equity homesellers/Downsizers. They’re afraid of losing equity as the housing market drops, so they’re ready to sell now.

3 keys to capitalize on opportunity right now:

  1. Your self-talk. Manage your self talk, and your daily thoughts. Expect the best, prepare for the worst. So if anything happens that’s better than the worst case scenario, you’ll win.
  2. Your skills. Skill is the name of the game. More realtors are competing for business. The agent who knows what to do and knows how to inspire confidence in the seller and lead them to a decision wins..
  3. Your Seller Strategy. Have a strategy for finding motivated sellers, inspiring them to hire you, and selling all the listings you take. The opportunity is with sellers, not buyers. When you price a listing right, you’ll attract the right buyers.

When you sign up for any of our courses, you’ll get the mindset, skills, and strategies you need to capitalize on those opportunities right now. Learn more about them here https://yesmasters.com/courses/.

And if you sign up now, you’ll get access to a BONUS video where I break down for you where exactly the big opportunities in 2020 are.

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.

Direct download: YesTalk-191_-_Why_Now_is_the_Best_Time_Ever_to_be_A_Real_Estate_Agent.mp3
Category:general -- posted at: 9:59am PST

Prospecting during this corona crisis can be a scary thought to most agents.

Fact is, this is a great time to talk to people because they’re home. Not everyone will be friendly, but that doesn’t matter. Because crisis or no crisis, there will always be people who wouldn’t want to talk to you.

How do you prospect when everything’s shut down in the coronavirus crisis? Here are 3 things to help you:

  1. Focus on motivated leads (e.g. FSBO’s). Look for people who want to buy or sell. They’re still out there.
  2. Embrace the NO’s. Each NO you get takes you one step closer to the YES.
  3. Always expect YES. Be a pro and expect to win even if you know that you’ll get NO’s. When you take a shot at prospecting, focus on the YES.

Don’t listen to fear…listen to your dreams. If you want to win & help people, prospect RELENTLESSLY. You can still get more YES, even in the middle of a crisis.

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.

Direct download: YesTalk-190_-_How_to_Adjust_Prospecting_During_A_Pandemic.mp3
Category:general -- posted at: 6:37am PST

Go to https://www.facebook.com/groups/YesMasters/ to join the YesMasters Real Estate Success Community Facebook Group. Post your questions, find roleplay partners, and share your wins with other real estate agents.
___

Just when you’re getting started in real estate, the pandemic suddenly hits.

So, what do you do as a new agent to win through this corona-crisis and beyond?

Decide. Are you in to win? Only those who are committed to succeed will make it through this crisis, because your commitment to success will protect your head from all the fear and uncertainty around you.

Prospect like crazy. Now more than ever is the time to talk to people and build relationships. Who do you prospect?
a. Personal Circle (people you know)
b. Motivated sellers (FSBO’s & Expireds) and NOD’s Notice of Defaults
c. Investors (connect with them on Meetup.com). They’re ready to find properties when the market drops.

Role play 1-2 hours a day like a professional athlete trains for a championship. Prospecting gives you the context for role play. And the more you role play, the better you get at handling objections. You’ll find great role play partners in the YesMasters Real Estate Success Community Facebook Group

Commit to making it work, and do the work. No matter what happens to the market, you can win!

Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.

Direct download: YesTalk-189_-_What_to_do_As_A_New_Agent_In_A_Coronavirus_Crisis.mp3
Category:general -- posted at: 9:56am PST

Go to https://yesmasters.clickfunnels.com/masterycoaching to learn more about Kevin's Mastery Coaching program.

GO TO https://YesMasters.com/Safe for a FREE pdf download on how you can make adjustments to keep doing business and to adapt for buyers and sellers immediately to virtual showings and open houses and offers, etc as the coronavirus outbreak expands.

Watch this video for a detailed explanation of how to adapt the way you're doing real estate right now: https://youtu.be/Wl1CLcV7Ras
____

Nobody knows how this corona crisis ends. But what you can do is expect for the best, prepare for the worst. Because if you’re prepared for whatever happens (no matter how bad things get), you’ll win.

Here are 4 ways to prepare for what’s coming:

Get lean in your business and in your life. Cut expenses (the things you can do without), not investments (the things that give you value).

Get positive, stay positive. It’s not about denying reality. It’s about approaching the problem with a winning attitude. Studies show that positivity makes you 30% more effective in making decisions. This increases your confidence and your probability of success.

Give more. Focus on helping people. Listen to them and care. Making more money requires adding more value to people, now more than ever.

Get support. You need support now, more than ever before. Get into coaching and join a community of other agents who are committed to their success.

You’ll find that in the right coaching program, like our YesMasters Mastery Coaching. If you want to be part of a community of winners, join Mastery Coaching here: https://yesmasters.clickfunnels.com/masterycoaching.

If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.

Direct download: YesTalk-188_-_How_to_Prepare_for_Aftermath_of_the_Coronavirus.mp3
Category:general -- posted at: 10:04am PST

Go to https://yesmasters.com/safe to download the safety protocols for buyers and sellers.
___

The current corona crisis is causing a lot of uncertainty in ongoing real estate transactions. Buyers are worried about qualifying and sellers are worried if this is the right time to sell.

How do you close your deals during this period of crisis?

Here are 3 key strategies:

  1. Have straightforward conversations with your clients and the other agent. Acknowledge the situation and their fear. Overcome the fear by addressing it head on. Let them get their feelings out, and listen.

  2. Reconfirm the motivation of all parties involved. What do they want? Shift their focus from their fear to their goal. Your job is to help them get what they want.

  3. Be pro-active at problem-solving. Figure out what you can do to make it work. Get creative with solutions.

You should move toward the closing as soon as possible, so you prevent anything from potentially disrupting a transaction.

Reassure their fears, get things done without being pushy, and save the day for your clients.

Let me know situations you’re running into, or any questions you might have about closing deals during this crisis.

If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.

Direct download: YesTalk-187_-_HOW_TO_Save_and_Close_Deals_In_Coronacrisis.mp3
Category:general -- posted at: 8:33am PST

Go to https://yesmasters.com/safe to download the safety protocols for buyers and sellers.
___

How can you continue generating business when everything is on lockdown?

Here are 3 strategies:

  1. Talk to your PC. Send them a text to let them know that you care. This way, you increase Top-Of-Mind Awareness. Fill your pipelines and sow the seed for future business.

  2. Virtual networking with investors. They will want to buy during the probable housing downturn. You’ll find them at online real estate investor meet-up groups. Go to meetup.com, find investor groups, and join or initiate virtual meetings with them.

  3. Keep prospecting for motivated sellers (Expireds, FSBO’s, vacant homes, vacation homes) because they need to liquidate assets so they can get cash reserves. Do a virtual listing presentation with them.

Even when everything is indefinitely on hold, keep filling the pipelines. Be proactive and find people to help. So when everything opens up again, you’ll be in a position to make money and you can thrive through the tough times. Play to win, and always expect YES.

If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.


While most real estate agents are in trouble because of the economic downfall, you have a choice and the power to prosper in these trying times.

Here are 3 Key Strategies you can implement now to thrive in this crisis:

  1. Talk to more people. Focus on motivated sellers & buyers.
  2. Care and show encouragement. Send out texts with positive messages. Continue building relationships with the people you know by sowing the seeds of goodwill & creating Top-Of-Mind-Awareness(TOMA) with them.
  3. Focus on immediate opportunities:

Investors. They have money to buy property at any time.

Notice of Defaults (NOD's). The more unemployed people are failing on their loan payments, the more opportunities you have to help them sell.

Vacant properties. Owners are motivated to sell quickly because of the dropping market

AirBnB, Vacation properties. The sooner sellers take action, the more money they get. Be the best agent to get them the best results

Creative financing. e.g., Lease-to-own.

Nobody knows how long this crisis will last, but you don’t have to be one of those agents who are in trouble. Look for ways to help people buy or sell, and add value without B.S. Always expect YES, and you will thrive.

If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.

Direct download: Yestalk-185_-_How_Agents_Can_Thrive_In_The_Face_of_Coronavirus.mp3
Category:general -- posted at: 8:16am PST

Go to https://yesmasters.com/safe to download the safety protocols for buyers and sellers.
___

Even in a rapidly changing market, you still have buyers and sellers who need your help.

How do you adapt with change and reassure buyers and sellers that you are making everything work well for them?

Be the coyote, not the dinosaur. Dinosaurs are bigger & stronger, but they didn’t survive change. On the other hand, coyotes continue to thrive & adapt in different environments. It is your ability to adapt that will determine whether you thrive, survive, or don’t.

Be the captain. Just like the captain of a boat, be in control even in rough waters. Reassure buyers and sellers that they can trust you & that you got them covered to keep them safe.

Because I want to do everything I can to help you adapt in these turbulent times, I’m offering you a free download https://yesmasters.com/safe: SAFETY PROTOCOLS FOR BUYERS AND SELLERS. These are guidelines to reassure buyers and sellers that you’ve got their safety in mind during the buying or selling process.

Now is the time to adapt and move forward, not retreat. Get ready to thrive, even in these times. You can do it!

If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.


The coronavirus scare is already affecting the real estate market.

Low interest rates attract motivated buyers because their buyer power is up. The demand is high because of low inventory. So if you have listings, you’ll make money because you’ll still have motivated buyers.

Target motivated and distressed sellers because they’re the moving part that transcends all economies. People losing their jobs become distressed sellers who need your help getting their home sold and getting money in their pocket. Because of the high demand, in the short term, there will be a lot of deals happening as long as you have listings

For investors, there’s never a bad time to buy property as long as there’s free cash flow after debt service. However, most investors are looking to buy when prices go down, because this is when rent is more stable. But price drops don’t happen overnight, so the key is to build a relationship & maintain Top-Of-Mind Awareness with investors, so when it's time to buy, you’ll be there to help them.

Nobody knows for sure how long this will last. How it affects your personal economy depends on you.

Step up, get strong, commit that you’ll work harder with eyes of hope and confidence, not of fear.

If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.

Direct download: Yestalk-183_-_How_Will_Coronavirus_Affects_the_Real_Estate_Market.mp3
Category:general -- posted at: 3:15pm PST

Where should you go if you want to learn how to succeed as a real estate agent?

The 4 worst places:

  1. From everyone. Stop listening to everyone’s advice on YouTube and social media, because 80% of those people aren’t successful.
  2. Non-producing agents. Don’t listen to agents who don’t have the income you want.
  3. Facebook groups for new agents. With thousands of people in a Facebook group, not everyone can help you be successful.
  4. Real estate licensing schools. They help you get a license, but don’t help you succeed.

The best places:

  1. Mentors. Learn from people who have the kind of success you want to have.
  2. Broker Trainers. Find top producers in your office. Shadow them. Go with them on listing appointments.
  3. A Great Coach. Find a coach who has helped other people succeed, and be coachable. Go to https://yesmasters.com/coaching/
  4. An immersive event environment. Being around pros is the best and fastest way to learn. You’re getting not only the information, but also the support of people around you. When your emotion is high, your learning increases dramatically.

If you want to elevate your game quicker, join me for 3 days at Agent Mastery Live 2020. Learn and implement what I’ll train you to do, and watch how it transforms your life. Get your ticket NOW!

Direct download: Yestalk-182_-_The_Worst_Place_How_To_Succeed_As_A_New_Realtor.mp3
Category:general -- posted at: 3:52pm PST

What is the best lead generation tool out there? Is it social media and the internet? Calling people? The best scripts (get your free copy of The Book of Yes here)? Using video? A good website?

None of those on their own makes you money. It’s how you leverage these media that generate leads.

Here are the 4 BEST tools for lead generation:

  • YOU. Have an attractive character or pleasing personality. It’s all about your presence, how you show up, and the way you communicate.
  • Audacious promise. Have a compelling message that differentiates you from other agents. Offer an irresistible guaranteed sale (e.g. I’ll sell your house in 60 days, or I’ll buy it) or a unique value proposition and back it up.
  • A-team. This is your Word-Of-Mouth Marketing Team. These are people you have a strong relationship with and believe so much in what you do, and are willing to help give you business. Maintain top-of-mind awareness with them, and they’ll keep giving you referrals.
  • An awesome track record. Success breeds success. If you’re new, build your track record by working on developing your attractive character, and deliver on your audacious promise.

We train on this in-depth at our live events. If you want to add thousands of dollars to your income, train with me at Agent Mastery Live 2020. Get your tickets here. You’ll become a master of these lead generation tools and learn how to make them work for you.

Do you have other ideas on the best lead generation tools? Let me know in the comments below.

If this episode helps you, please LIKE, COMMENT & SHARE. Hit SUBSCRIBE to get notices of new episode! Go to YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.

Direct download: Yestalk-181_-_The_4_Best_Tools_for_Lead_Generation.mp3
Category:general -- posted at: 8:25am PST

Go to https://www.agentmasterylive.com/ to get more information about Kevin Ward's upcoming 3-Day Agent Mastery Live.
___

When you see somebody go through adversity and end up winning, you realize that anything is possible.

Alejandro got into real estate during the 2007 crash and barely made anything in his first year. He focused on buyers because he lacked the skills to take and sell listings.

Getting into Kevin’s coaching changed his life. He signed up for the 100-day Listmaster Challenge, went to a training camp,and became part of the YesMasters Inner Circle. He took action right away and started focusing on sellers. Alejandro's income just shot through the roof.

He consistently prospects 5-7 hours/day and roleplays. He goes to 3-4 listing appointments a week, and gets 60-70% of them to list with him.

Seventy percent of his business comes from Expireds. He gives them extraordinary service that's different from their experience with previous agents who have disappointed them..

The rest of his business comes from referrals and his Personal Circle. He wants to shift to working on his Personal Circle more, because he realized that with the right strategy in place, it’s easier to get repeat business from his PC.

In the middle of all that production, Alejandro faced personal adversity. His drinking problem started affecting his career. At some point, he chose to drop out of Kevin’s coaching because of multiple DUIs. He spent some time in prison and almost had his license revoked. But the power of mindset that he learned from Kevin saw him through.

He went back to coaching.. Fortunately, he ended up keeping his license and continued success.

What is Alejandro’s secret to success?

Mindset.
Creating habits that create success.
Getting a coach.
Power of association.

Alejandro’s advice to other agents: Either play big or don’t play at all. Being mediocre is not the way to live. Excel and inspire other people to do the same.

Direct download: Yestalk-180_-_Interview_with_the_Best_-_Alejandro_Perez_Munoz.mp3
Category:general -- posted at: 10:44pm PST

Go to https://www.agentmasterylive.com/ to get more information about Kevin Ward's upcoming 3-Day Agent Mastery Live.
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For most people, showing up late is a habit. It tends to be a pattern that repeats. But the problem is not time management. It’s the choices we make.

It’s crucial to fix this problem because when you’re always late, this tells people that they can’t trust you. You gave them your word that you were going to show up at a specific time, but you were late. It also tells them that you don’t respect them enough to be there on time. It reflects the choices you make that put you in that position.

How do you never be late again?

1. Commit to perfection that you will never be late again. Believe that it’s possible. For example, professional athletes never show up late for practice or for a game. Don’t make being on time an option.

2. Plan to arrive 5-15 minutes early.

3. Assess the surrounding time commitments you have. Are there other appointments before it? Be sure to have enough time between commitments.

4. Account for other factors. E.g. traffic, your spouse or kids. Allow for other responsibilities and things beyond your control. Plan ahead

5. Only calendar appointment times that are mandatory for you. Decide what you put in your calendar and treat them as commitments.

6. Give yourself 2 months of perfection. Keep showing up on time so you rewire the habit.It takes on average 66 days to create a new habit.

Mastering time is the master skill of all skills. Train with me at Agent Mastery Live 2020 and learn how to get more done every day. Get your tickets here 👉https://www.agentmasterylive.com/
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Get more exclusive real estate agent trainings here 👉 https://YesMasters.com

Learn How To Get More Real Estate Leads, More Listings, More Sales, with Less Resistance
👉 https://yesmasters.com/freebook

Kevin Ward is a real estate coach, speaker, and trainer at YESMasters.com and #1 Bestselling author of "The Book of YES: The Ultimate Real Estate Agent Conversation Guide."

Direct download: Yestalk-179_-_How_to_Never_Be_Late_Again.mp3
Category:general -- posted at: 8:56am PST

Go to https://www.agentmasterylive.com/ to get more information about Kevin Ward's upcoming 3-Day Agent Mastery Live.
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How does an ex-military who survived a heart attack go from zero to $1,000,000 in 24 months?

A terrible experience with a real estate agent left Sergio and his parents homeless. He then vowed to never let that happen to anybody else.

When he got out of the military after 61/2 years of service, he was lost and didn’t know what his next mission was. He tried his hand at different careers, but didn’t find his true calling.

In October 2017, he quit his job as an account manager for a tech company and became a full time agent. He went to his first training camp (Real Estate Vortex Training Camp) right away. That’s when Sergio realized that real estate was his true calling.

As he shifted from an employee to an entrepreneur mindset, he knew he had to work hard and that he was responsible for everything that happened in his business.

Sergio used the Real Estate Vortex to build his business. He began leveraging relationships that drew business to him. He believes in constantly giving value and building authentic relationships.

It was challenging to be a new agent asking people for business. He believed he was good enough, and had to make people believe that. But the pressure didn’t stop him. Sergio wasn’t afraid of failure. To him, there are no failures, only experiments.

Sergio’s secrets to success are:

Mindset. He’s consistent and intentional with his relationships. He believes he is worthy of success.

Effort. He puts in the work. He’s focused on genuinely helping people get the best result every time.

The Power of Association. Joining the YesMasters Inner Circle and surrounding himself with people who operated on a high level made him realize that he was worthy of success.

YesMasters has given Sergio the framework to create a profitable and sustainable business that allows him to use his strengths with relationships. Kevin has been a great mentor and friend who truly cares.

His advice to new agents? Find a coach as soon as possible. That can help you get clarity on what you want. Do the work and be patient.

There’s no stopping Sergio as he continues to grow in the business and changes people’s lives. To him, this is just the beginning.

Go to YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.


Go to https://www.agentmasterylive.com/ to get more information about Kevin Ward's upcoming 3-Day Agent Mastery Live.
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How do you get one listing and turn it into 5 transactions? You leverage success.

Here are 7 strategies to get 5 additional deals from a listing:

  1. Put a sign in the yard. Motivated buyers will go directly to you, the listing agent.

  2. Sell the listing. Putting a SOLD sign on the FOR SALE sign gives you credibility.

  3. Neighborhood Direct Mail Campaign Send out 5 separate mailers to every home in the neighborhood about the listing. (Coming soon, Just listed postcard, invitation to the open house event, Pending, Sold). This tells them that you’re the agent that gets results.

  4. Door-knock and invite at least 200 neighbors to the Open House Event (script is in The Book of YES <link>) on the first weekend the house is on the market.

  5. Have a powerful Open House Event with online registration (use Open Home Pro or Spac.io ), and follow up with unrepresented prospects. Send them a Personal Intro Video that same day. This helps them remember you.

  6. Ask the seller for referrals before, during, and after the sale. You’ve already earned their trust when they hired you.

  7. Get a video testimonial from your seller. Use it on your website & social media. Third-person testimonials are the best marketing on the planet.

Create systems to do these strategies consistently, and you can always expect YES!

I’ll train you on how to create these systems to get more business without chasing deals at Agent Mastery Live 2020. Click here to register.

What other strategies do you use to get more deals? Share them in the comments below.

Go to YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.

Direct download: Yestalk-177_-_7_Strategies_to_Get_5_Deals_From_Every_Listing.mp3
Category:general -- posted at: 7:00am PST

Go to https://www.agentmasterylive.com/ to get more information about Kevin Ward's upcoming 3-Day Agent Mastery Live.
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Life is your championship game. And when you’re playing a game that matters, winning is everything.

How do you become the best in the world at what you do? Is it talent, good genes, personality, background?

It’s the CHOICES you make and the things you do.

Here are the 3 predictors of greatness

1. Championship thinking. “I’m in it to win it!” Champions plan to win, amateurs play for fun. Plan, train and commit to winning.

2. Ownership. Take ownership of the process of winning. Make it your responsibility to take your business and life to the championship.

3. Leadership. Who do I need to influence to make it happen? E.g. PC, relationships, team, other agents.

You want to be top in your market? Be willing to do what others are not doing. Have a championship mindset. Play to win and always expect YES!

How are you training to succeed? Share it in the comments section below.

Go to YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.

Direct download: YesTalk-176_-_3_Keys_to_Win_in_Your_Real_Estate_Business.mp3
Category:general -- posted at: 7:00am PST

When JP started flipping homes after the recession cost him his job in 1991, the huge profit and opportunity to meet people got him excited about real estate. He then got his license and built his real estate business at the same time that he started his fitness business.

He became a top producer in his second year in real estate

He got business from building relationships. He always did a great job for people and got referrals. But he was missing a system.

JP first saw Kevin on YouTube and appreciated his straightforward with no BS approach. In 2016, he went to the Double Your Listing Power live event. That’s where he realized how success all starts with mindset.

This then led him to join the 100-day Listmaster Challenge. It was the most eye-opening experience for him.

JP was a top producing agent who had the humility and coachability to go back to basics. and do everything he was told to.

He realized that he could have helped more people if he had previously asked them for business. He had lost 5M in business by not creating Top of Mind Awareness with them.

Practicing foundational skills like communication allowed him to be great. It changed every part of his life, not just real estate.

After the challenge, he entered the Inner Circle. His life dramatically changed with coaching and training with like-minded people. He got double the amount of business, enabling him to give double to charities.

He built his team around the concept of collaboration and mentoring. He regularly coaches his team because he cares more about how he can help people be successful.

JP’s advice on how to build a team:
Coach with Kevin.
Build the foundation of learning.
Before you hire anybody, have more business than you can handle yourself.

His biggest breakthrough in 2019 was growing his business by 20-30%.

His advice to agents: Keep positive, keep moving. Don’t allow yourself to get stuck. The path is never straight.

Go to YesMasters.com For more killer training videos for REALTORS who want more Yes's and more Successes in their business and in their life! From Kevin Ward, international real estate trainer, speaker, and coach.

Direct download: YesTalk-175_-_JP_Montalvan.mp3
Category:general -- posted at: 4:00am PST

When I was a new agent, I knew I had to put in the work to succeed. What I didn’t realize then were these BIG THINGS that would have made a big difference in the trajectory of my success, had I known them sooner.

Here are 7 things I wish I knew as a new agent:

  1. To focus on sellers (not just listings). Focus on what they want, get them the best result, and win the relationship. You’ll get leverage and consistent income.
  2. Power of relationships. Build relationships and ask everyone for business and expect help.
  3. Importance of Lead Follow-Up. 70% or more of your transactions will come after the first conversation. Have a lead follow up system so you don’t miss potential deals.
  4. Importance of self-image. Your fears are not real. Take action and force yourself to do what you're afraid of, so you become confident and get over the fear of doing it.
  5. Think beyond survival. Have an abundance mentality. Set higher goals.
  6. It’s easy to use work as an escape from life’s problems. Deal with your problems, because a catastrophe in one area of your life affects everything else (including your business).
  7. Going pro. If you want to succeed in real estate, have the right work ethic and train harder like a professional athlete does. Commit to coaching and training to improve your skills and confidence.

I’ll train you on this in detail at Agent Mastery Live 2020. It’s our new 3-day training where I'm giving you the systems and strategies that will make the biggest impact on your success. Click here to register now.

Is there something you wish you’d known when you were a new agent? Share it in the comments below.

Direct download: YesTalk-174_-_7_Things_I_Wish_Id_Known_as_A_New_Real_Estate_Agent.mp3
Category:general -- posted at: 7:33am PST

I was the last person you’d think would succeed in real estate.

The only sales training I had was working as head cashier at Burger King. I didn’t have money, resources, or connections.

I became what people expected me to be...a small-town preacher.

But I had a big dream to change the world and make an impact on people’s lives beyond church ministry.

Then, I realized that real estate can help me achieve my goal.

I took real estate classes while I was still doing church ministry. When I got my license, I moved into the big city and started real estate...full time!

Three months into the business, I finally got my first listing. After all deductions, I ended up with $350 on my first closing. It was tough because I had no savings and was living on credit cards.

The key thing was, I never imagined failing. I was 100% committed to succeeding. I ended the first year with 19 transactions (mostly listings) under my belt. I felt so powerful when I got my first 6-figure listing!

These are the things I did right:
Went in full time.
Immersed myself in real estate
Prospected every day
Got training

If you’re new or thinking about getting into real estate, you can do this! If you got a good attitude, work ethic, and you’re willing to learn from the best, you can succeed.

Train with me at Agent Mastery Live 2020. It will accelerate your income and success. Go to https://www.agentmasterylive.com/ and register NOW.

Direct download: YesTalk-173_-_How_I_Got_Started_In_Real_Estate.mp3
Category:general -- posted at: 1:26pm PST

How does an agent survive and thrive in 2020 and beyond?


Times are changing and you need training on an entirely new way of selling real estate.

At Agent Mastery Live, you’ll learn the three secrets to winning as an agent in an era of disruption:

Getting momentum. If you want to have sustainable momentum in your business, you need to stay focused and driven. At the training, you’ll learn exactly how to get momentum and get in a zone of productivity and profitability.

Gaining mastery. There’s a difference between people who do just okay and those who crush it. You have to take the skills and strategies and execute them at a high level.

Growing to millions. We’ll train you on the exact processes and systems to grow a 7-figure business. Listen to how other agents are doing it.

The biggest roadblock is selling real estate the way it’s been done in the past. If you want to thrive, you need a new way of doing it.

There are no shortcuts, but there is a direct path to massive success. Learn how to get on that path at Agent Mastery Live. It will change your life! Click here to register now.

Direct download: YesTalk-172_-_What_is_Agent_Mastery_Live.mp3
Category:general -- posted at: 8:06am PST

It’s very easy for new and seasoned agents to fall into the trap of wasting time with buyers because buyer leads are easier to get.

Buyers are easy to get but harder to win and get to closing.

Why do you want to stop working with buyers?

Buyers don’t give you leverage. On the other hand, when you have a listing, you have inventory. Buyers come to you because you have what they want.

Buyers take more time than a motivated seller. They control your time. They’re available only on weekends, evenings

Buyers are more likely to break your heart. They’ll go look at houses with you, and then end up with another agent.

More and more buyers search online and go straight to the listing agent.

How do you master getting listings and working with sellers?

Develop skills, systems, and strategies on how to find motivated sellers, inspire them to hire you, and sell their house for top dollar.

If you’re frustrated with buyers and want to have long-term success, time and income control from working with sellers, join me for a brand new training called Agent Mastery Live. For 3 days, we’ll train you on the skills, strategies, and systems to build a successful listing-based business.

Go to agentmasterylive.com/2020 to learn more.

Direct download: YesTalk-171_-_How_to_Stop_Wasting_Time_with_Buyers.mp3
Category:general -- posted at: 10:44am PST